Performance Marketing Expert

As a Performance Marketing Expert, you will be responsible for implementing and analyzing online marketing campaigns with a focus on measurable performance outcomes. This role involves using data and analytics to optimize digital marketing strategies, aiming to drive customer acquisition, engagement, and conversions. The Expert effectively utilizes a variety of digital channels, including SEO, PPC, and Social Media to achieve the desired return on investment and meet key performance indicators.

Your responsibilities

• Developing and implementing cohesive Digital Marketing strategies across all active markets and analyze the impact of implemented strategies
• Preparing customer acquisition strategies to meet KPI within all company operating countries.
• Implementing consistent performance marketing strategy across SEM and SEO channels
• Managing campaigns by launching online marketing campaigns across various channels, tracking and reporting on the effectiveness of the campaigns and optimizing channels accordingly
• Supporting customer acquisition strategy by monitoring market-specific results of new customers from performance marketing channels, designing targeted marketing campaigns and optimizing customer journey and experience
• Managing marketing budget effectively and allocating it by channels and locally
• Identifying new performance opportunities for customer acquisition by staying informed about industry trends and technological advancements, providing A/B tests strategies across all active markets and co-creating marketing strategies to achieve global marketing goals
• Identifying new performance marketing functionalities: recognizing the need for additional functionalities based on current operations, proposing new features by outlining their potential benefits and collaborating on implementation

Our requirements

• Minimum 3 years’ experience on similar position
• Fluency in English; other languages are a plus
• Expertise in Performance marketing platforms and tools: Google Ads, Meta Ads, Google Campaign Manager, Google Ads Editor, Programmatic and other
• Proficiency in managing analytics tools: GA4, Looker Studio, Google Search Console, SEMrush, Ahrefs and others
• Profound understanding of Google Tag Manager.
• Analytical skills: proficiency in analyzing various PPC and SEO-generated reports and statistics, leading to strategic business decisions.
• The ability to identify trends and patterns from PPC and SEO data for targeted marketing.
• Experience in using Performance Marketing analytics tools to forecast sates trends, customer behavior and campaign performance.

What we offer

• Employment based on a contract of employment or B2B agreement with a competitive salary
• Progress your career in a dynamic and rapidly growing Fintech and as part of Capitec Bank, South Africa's largest retail bank with over 22 million active clients.
• Work on flexible hours on hybrid mode from both the Warsaw office as well as from home-office or fully remote
• Strong growth and learning opportunities within the education budget
• Collaboration with competent, professional, and yet friendly colleagues and supportive managers
• Additional benefits (sports card, medical care, holiday financing, presents for holidays, loyalty program – extra days off, etc).

Benefits

• sharing the costs of sports activities
• private medical care
• sharing the costs of foreign language classes
• sharing the costs of professional training & courses
• life insurance
• remote work opportunities
• flexible working time
• fruits
• integration events
• corporate library
• no dress code
• coffee / tea
• leisure zone
• holiday funds
• christmas gifts
• employee referral program

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AvaFin

We're an international fintech group established in 2012, boasting 400 employees worldwide. We utilize innovative financial technology to provide convenient loan products across five markets: Poland, Spain, Mexico, Czechia, and Latvia. At AvaFin, we prioritize convenience, transparency, and personalized customer experiences, aiming to empower users with easy and swift access to funds at competitive rates.

In 2024, AvaFin became a subsidiary of Capitec Bank, South Africa's largest retail bank with over 22 million active clients. This acquisition is part of Capitec's internationalization strategy, aiming to expand its presence beyond the domestic market. Capitec's commitment to personalized service and innovative technology aligns seamlessly with AvaFin's mission, promising enhanced accessibility and reduced costs for customers worldwide.