Senior B2C Marketing Manager (US Market)

We’re looking for a superhero – a Senior B2C Marketing Manager! 🦸‍♀️🦸‍♂️

We’ve been entrusted with a special mission that could make you a hero to our client. Below you’ll find details of the role and the superpowers you’ll need to rise to the challenges. There’s no time to waste – the mission won’t complete itself – apply now!

💵 Rate: to be proposed by the candidate

⏳ Duration: long-term collaboration

🤝 Employment model: B2B or employment contract, full-time

🌍 Location: 100% remote

🏭 Industry: Insurtech / B2C Financial Services

🗣 Language: English – advanced level, Polish

Our client is a rapidly growing B2C insurtech company operating in the United States. To power their next stage of growth, we are looking for a hands-on, data-driven Senior B2C Growth & Lifecycle Marketing Manager to build and scale the company's customer expansion, retention, and cross-sell engine from the ground up.

In this strategic yet execution-focused role, you will take full ownership of driving revenue from both existing customers and non-converting leads. You will design, launch, and optimize high-converting multi-channel campaigns (Email, SMS, Autodialer, Referral Programs) tailored specifically to the US B2C insurance market.

If you thrive in an autonomous environment, love experimenting with lifecycle automation, and have a proven track record of increasing Customer Lifetime Value (LTV) in B2C tech or fintech, this role is for you.

⚡ Your mission:

• Design and deploy automated customer journeys to drive multi-policy adoption (e.g., cross-selling auto insurance to home insurance policyholders).

• Build multi-channel nurturing flows (Email, SMS, automated outbound calls/autodialers) to re-engage users who requested a quote but did not complete a purchase.

• Create, launch, and scale a customer referral program to drive organic user acquisition through existing policyholders.

•  Build automated lifecycle communication frameworks based on customer behavior, policy renewal cycles, and product ownership.

•  Own campaign strategy, copywriting direction, workflow setup, A/B testing, and continuous performance optimization.

• Partner with Data, Product, Sales, and Customer Operations teams to refine customer targeting, lead scoring, and messaging triggers.

• Establish KPI dashboards to track funnel conversion, cross-sell penetration rates, referral acquisition, and overall LTV impact.

⚡ Needed superpowers:

• 7+ years of experience in B2C growth marketing, CRM marketing, lifecycle marketing, or retention marketing.

• Proven B2C track record of building and scaling customer expansion, cross-selling, or lead recovery programs.

• US Market Experience: Direct experience running consumer marketing campaigns targeting the United States market.

• Hands-on experience with modern CRM and marketing automation platforms, including Email, SMS marketing, and automated dialing/outbound workflows.

• Ability to define high-level growth frameworks while being fully capable of executing and optimizing campaigns independently.

• Strong commercial mindset with the ability to leverage customer data for advanced segmentation and targeting.

• Language Skills: Fluent English (C1/C2) is required. Fluent Polish (C1/C2) is required for internal team collaboration.

⚡ Nice-to-have superpowers:

• Prior experience in Insurtech, Insurance, Fintech, or other consumer financial services operating in the US.

• Hands-on experience designing viral referral programs or advocacy loops in B2C tech.

• Experience in high-growth, fast-paced startup or scale-up environments.

⚡ What success in your mission looks like (Impact in the First 12 Months):

• Successfully re-engaging a high percentage of past quote-seekers and driving them back into the quoting and purchase funnel.

• Building scalable automated cross-sell journeys that significantly increase the percentage of multi-policy customers (e.g., Home + Auto).

• Launching a structured referral mechanism that systematically generates high-quality new user leads from existing policyholders.

• Establishing clean CRM segmentation, lifecycle triggers, and transparent analytics dashboards that demonstrate direct revenue contribution.

⚡ What our client offers:

• 100% fully remote working environment.

• Direct influence on revenue and company trajectory in the US market.

• Collaborative and fast-paced international culture.

• Competitive compensation package tailored to your experience.

Apply for the role now – we believe in you and your superpowers! 🐱‍💻