🤓 Junior Retention Marketing Manager
🌍 TIDAL | Koszykowa 61, Warszawa🖥 http://tidal.com
#CRM, #Retention, #Marketing
- Drives customer communications calendar as well as develop lifecycle triggered communications from onboarding, through renewal and upsell.
- Manages approval process for marketing collateral and communications.
- Creates and executes test and learn strategies to optimize KPIs across channels
- Develop and deliver best in class retention and cross-channel communications practices for your market and collaborate with global retention partners
- Manages ad-hoc projects in addition to day to day campaigns when they arise.
- Owns segmentation strategy and execution; compiles, tracks and reports campaign results with KPIs to key stakeholders
Qualifications & Experience
- Minimum 2 years experience in relationship management, CRM, digital retention marketing
- Team player, highly organized and proactive with a strong attention to detail
- Deeply curious about customer behavior and action drivers
- Proficient in coding email HTML
- Experience with CRM, mobile, and marketing analytics software
- Experience with mobile marketing platforms a plus