Senior Performance Marketing Specialist

🌟 Who We Are

We've proudly been featured on Inc's 500 Fastest Growing Companies in America for 4 years in a row in the U.S. BigTime Software is the engine behind the greatest consulting firms on the planet, delivering back-office, time/budgeting and invoicing to over 2,500 firms worldwide and tracking over $4 billion in billable time each year. Our flagship product is a SaaS-based system that is custom-built for the professional services industry.

BigTime is a private equity-backed company, headquartered in Chicago, with offices in Chicago, Boston, Phoenix, and Wrocław.

We've proudly been named on Best Places to Work for 3 years in a row.

We are looking for a Senior Marketing Specialist who wants to shape the future with a fantastic team in the US and Poland.

💼 The ideal candidate has:

• Proven track record (5+ years) in performance marketing, with strong expertise in B2B SaaS paid campaigns across global markets (US/Canada preferred).

• Hands-on experience with Google Ads, LinkedIn Ads (including ABM campaigns), and YouTube Ads, with deep understanding of automated bidding strategies (tROAS, tCPA, Max Conversion Value).

• Solid grasp of audience management and campaign orchestration in HubSpot, including segmentation, buying intent usage, and integration with ad platforms.

• Strong knowledge of GA4, GTM, and marketing attribution frameworks; ability to build actionable dashboards (Looker, HubSpot, or similar).

• Demonstrated ability to partner with creative teams to co-create ad copy, visuals, promo banners, and videos tailored for engagement and conversion.

• Analytical mindset with proven ability to extract insights from performance data and turn them into impactful optimization strategies.

• Excellent communication skills in English and the ability to present findings, recommendations, and campaign outcomes to both peers and leadership.

• Proactivity, ownership, and creative problem-solving — able to balance efficiency with storytelling.

Nice-to-have:

• Experience with Clay tool or similar workflow automation tools.

• Familiarity with CRO techniques (chat tools, session recordings, A/B testing).

• Exposure to marketing attribution tools and campaigns on Reddit or Meta Ads.

P.S.: Ideal candidates might be tough to find, so if you’re not a perfect match but close, apply anyway!

🚀 What You’ll Do:

• Design and execute paid media strategies across search, social, display, and emerging platforms, aligning campaigns with business goals and growth priorities.

• Own the performance funnel — from strategy and planning through execution, monitoring, reporting, and ongoing optimization.

• Collaborate cross-functionally with product, content, RevOps, and outbound teams to develop campaign calendars, ad creatives, and conversion-optimized landing pages.

• Develop and manage ABM programs on LinkedIn to target high-value accounts with tailored messaging and creative formats.

• Analyze performance data to surface actionable insights, adjust tactics, and continuously improve ROI, CPA, and conversion value.

• Build and evolve reporting dashboards and attribution models, providing clarity on campaign performance and marketing’s impact on pipeline and revenue.

• Balance growth and efficiency by strategically allocating budget across channels, optimizing bidding strategies, and aligning with product launches and brand storytelling.

• Continuously innovate by testing new channels, formats, and automation tools, staying ahead of trends in digital advertising.

• Champion best practices in performance marketing processes, ensuring consistency, scalability, and knowledge sharing within the marketing team.

  
  

🫴 Our Benefits:

• Flexible employment type (Contract of employment or B2B) 📝.

• Private healthcare 🏥.

• Cafeteria system 🍽️.

• Multisport cards 🏋️.

• Modern office in the center of Wrocław.

• Unlimited drinks and snacks in the office ☕.

• A lot of integration meetings :)

• Our team works in a hybrid model, however, we believe that talent has no borders – for the perfect match, we’re open to fully remote work.

🚀 Why Join Us?

At BigTime, great work happens when talented people have the environment to do their best. That’s why this role is built around three pillars that drive real engagement and long-term growth:

• Autonomy - You’ll own meaningful parts of our performance marketing strategy across multiple channels and markets. From day one, you’ll have space to make decisions, experiment, and directly influence the results of campaigns seen by thousands of users.

• Mastery - You’ll continuously deepen your skills in B2B SaaS marketing, advanced analytics, and modern advertising technologies. With each campaign, test, and optimization cycle, you’ll grow - supported by a team that values learning, feedback, and sharing expertise.

• Purpose - Your work will have a clear and tangible impact. You’ll help us reach the right audiences, tell our product story effectively, and fuel the company’s growth by driving high-quality pipeline across global markets. What you do will matter - both to our customers and to the future of BigTime.

You’ll also be collaborating closely with marketing and customer success teams in the US and Poland, and you’ll see your work making a measurable difference in a global SaaS organization.

Ready to grow faster than anywhere else? Apply now! 🚀