Marketing Performance Analyst

Apifonica is an international team of experts in cloud tech, artificial intelligence, telecom, and conversational AI. We are all united by our passion for automation. We help businesses to automate communication and corresponding business workflows.

With our two affiliates in Germany and Poland we're growing fast and are looking for new people to share our passion with.

With us you'll learn new things, make new friends from different fields and countries, and contribute to great products used worldwide by such companies as 4F (Poland), Lafarge (France), BGK (Poland), Leroy Merlin (France), Jeronimo Martins (Poland), Decathlon (Poland), LPP (Global) and others.

We are looking for a Marketing Performance Analyst who will play a pivotal role helping us build numbers-driven marketing and sales (these two are very connected in our company) across our affiliates in DACH and Poland.

If you're talented, curious, love numbers and know analytics tools like the palm of your hand, let's talk. Who knows maybe we're a perfect matсh ;)

In this role you will:

• Turn data observations into meaningful stories to drive organisational impact.
• Make insights easily digestible, accessible, and business-friendly for marketing leadership. Have the drive to share those findings.
• Present those insights in easily consumable presentations, decks, visualisations where the deck leaves an impression on the consumer.
• Collect and interpret marketing, web and sales data, analyse results to find those insights using any means necessary, including statistical techniques.
• Prepare and provide reports and dashboards with analysis of data to increase efficiency of marketing and sales activities.
• Track efficiency of our advertising efforts across DACH and PL regions in collaboration with digital marketing managers, providing them with valuable insights and guidance on tactical optimizations and recommendations for campaigns performance increase.
• Contextualize marketing influence on business growth by weaving the data story from campaign engagement to revenue pipeline impact.
• Build custom reports and dashboards in Hubspot and other tools upon request to help marketing and sales teams.
• Support report and data analysis for our weekly, monthly and quarterly meetings where we track marketing and sales teams performance.

We’re looking for a person who has:

• work experience as a Marketing Analyst or similar role (1.5+ year)
• data visualisation experience
• experience with Google Analytics and Google Tag Manager (minimum 1 year)
• advanced proficiency with Excel
• proficiency with Microsoft Power BI, Google Data Studio
• experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
• experience building and automating management level reporting
• comfortable with at least one of these: Basic SQL, VBA, Google Apps Script, R, and/or Python
• fluency in English is mandatory, since this role implies communications with international teams across DACH and PL regions

A few key interpersonal skills:

• team player that is easy to communicate with
• excellent organisational and project management skills
• outstanding attention to detail
• loves to learn new things and grow

Some nice-to-have skills:

• knowledge of Tableau
• hands-on experience with Hubspot analytics is a plus
• proficiency in German will be an advantage
• understanding of SEM and PPC campaigns

Why Apifonica?

• Hybrid format of work. We're flexible about when and where we work, though we do meet in our office.
• Different formats of employment. You can choose what suits you better - employment contract or a B2B agreement.
• Learning and development. Out teams plan out courses for each member and we cover expenses.
• Great career and competitive salary. You'll become part of an international team, learn from the best and grow as a professional.
• Private health insurance and multisport card. With us you'll stay healthy and fit.
• Last but not least, you'll enjoy the inspiring and fun atmosphere we have;)

Please send your CV in English.