Marketing Manager (Web)

About the job Marketing Manager (Web)

Our client - a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet, is now looking for a Marketing Manager to join our fast-growing and entrepreneurial team.

Location: Singapore, Ukraine, Poland

Type: Remote, Full-time

Start date: ASAP

About project and position:

Based in Silicon Valley and backed by top-tier VCs is a new mobile innovator delivering exciting new products for consumers across the planet.

The company has a flagship VPN application that drives ~10M MAUs. There are others in the portfolio as well as others in development

Responsibilities include but are not limited to:

• Web marketing: Optimize the website and landing pages. Optimize conversion through A/B tests
• Email marketing: Design an email marketing strategy
• Social media: Build our social media presence to educate and engage our users
• Paid marketing: Design and execute paid marketing channels, including search, social media, affiliate, influencer, referrals, etc.
• SEO: manage company's SEO partner to drive organic traffic
• Product marketing: Build product positioning and messaging that drives familiarity, consideration, and action from our customers and prospects
• Analyze and optimize campaigns: Analyze performance (LTV, incrementality) and cost of campaigns. Optimize campaigns based on performance. Conduct A/B tests in-app and on the web.
• Cross-functional collaboration: Work closely with product, design, and engineering to execute marketing campaigns

Potential Additional Responsibilities:

• Growth marketing: Work with the product team to optimize in-app experiences, push notifications, onboarding flows, and other touchpoints to improve user engagement
• Payments: Build a payments roadmap to improve transaction processing
• Build brand: maintain a consistent brand image through multiple channels

Requirements:

• 5-10 years of experience in web marketing
• Preferred Experience in SEO, Affiliate marketing, Influencer marketing, and Customer research and developing customer personas
• Bachelors in a quantitative field (Engineering, Business, Economics, Math, Sciences etc.); MBA in marketing
• A strong grasp of the web product marketing toolkit (both organic and paid), including market measurement, competitive analysis, user segmentation
• Paid UA experience on the web (Google, Facebook, Instagram, TikTok etc.)
• Analytics tools to analyze data and make data-driven decisions
• Large-scale user acquisition through multiple channels (5M+ downloads per year / 100K+ subscribers per year)
• Managing the entire campaign lifecycle, including ideation, design, channel selection, analytics, and optimization
• English - Upper Intermediate+ 

Why Join:

• Be part of a fast-growing company in the digital privacy space.
• Enjoy the flexibility of working from anywhere.
• Your initiatives will have a direct impact on the growth and success, affecting millions of users worldwide.
• Work with a passionate, creative, and motivated team