B2B Marketing Specialist - CSP
Walerego Eljasza-Radzikowskiego 47d, Kraków +4 Lokalizacje
AVSystem
We’re looking for a hands-on marketer who knows how to turn campaigns into real sales opportunities. If you enjoy working closely with sales teams and running B2B campaigns that bring measurable results – this role is for you.
As a Marketing Specialist, you’ll be responsible for co-creating and executing digital marketing strategies that generate leads, support the sales pipeline, and strengthen collaboration across core teams – sales, product team and software engineers. This role is all about driving business growth, not just product awareness.
You’ll collaborate with different teams to ensure our campaigns are aligned with buyer needs, market priorities, and customer journeys. Your work will directly impact revenue by feeding the sales team with high-quality, nurtured opportunities.
Responsibilities:
Help with creation of the B2B digital marketing strategy and execution for our CSP solutions, with a focus on lead generation and pipeline acceleration.
Run multichannel campaigns using Google Ads, LinkedIn Ads, SEO, email automation and HubSpot.
Collaborate closely with business-core teams to identify campaign needs, refine targeting, and improve conversion.
Analyze campaign performance and adjust tactics based on data and feedback from the field.
Co-create impactful content (landing pages, case studies, blog posts, whitepapers) that supports each stage of the customer journey.
Identify quick wins and long-term growth opportunities in inbound and outbound
marketing
Expectations:
~3 years of experience in B2B marketing, ideally in an enterprise or SaaS environment.
Proven track record of taking part in lead generation campaigns that translated into revenue growth.
Hands-on experience with performance marketing, marketing automation or CRM tools (e.g. HubSpot, Google Analytics, LinkedIn Ads).
Ability to work closely with sales teams, understand their goals and support their efforts with well-targeted content and campaigns.
Strong communication skills – ability to simplify technical topics and translate them into customer-relevant messaging.
Analytical mindset – comfortable with KPIs, dashboards and optimization based on data.
Fluency in English (B2+); technical background (engineering/IT) is a plus.
What we offer:
A business-critical role with direct influence on sales results.
Full support from our sales, pre-sales, product, and technical teams.
Real impact on how we position and promote high-quality products that are used globally.
Access to ChatGPT Business to boost your daily productivity.
Flexibility, autonomy, and a collaborative team that values your ideas
Some usual stuff:
Flexible working hours
Kitchen full of snacks and treats (including Good Lood ice cream)
Multisport card
Medical care
Car parking area and bike room
A relaxed work atmosphere – no dress code, no open space!