Product Marketing Expert - IoT Solutions

Product Marketing Expert

As the Product Marketing Expert – IoT Solutions, you will be at the forefront of defining and executing B2B marketing strategy for our industry-leading IoT products, Anjay and Coiote, dedicated for enterprises. Your contributions will directly impact how customers perceive and adopt our IoT solutions, driving awareness, leads, and revenue.

You will bridge the gap between product innovation and market demand, ensuring that our solutions resonate with target audiences across defined segments. From developing go-to-market strategy to crafting compelling narratives that showcase our competitive advantages, you will help shape how our IoT offerings are perceived and adopted.

You will work closely with product management, sales, and marketing teams to create digital marketing strategies that increase brand awareness, enhance inbound marketing efforts, and generate high-quality leads.

Your Key Contributions:

• Generate High-Quality Leads: Utilize SEO, Google Ads, LinkedIn Ads, and marketing automation tools (like HubSpot) to deliver measurable results.
• Craft Compelling Narratives: Translate market insights into powerful messaging that resonates with our target audience.
• Drive Digital Strategy: Develop and execute digital marketing plans to boost online visibility and lead generation for our IoT products (Anjay and Coiote).
• Fuel Inbound Growth: Create engaging content (blog posts, whitepapers, case studies) to attract and nurture leads.
• Collaborate on Product Launches: Partner with product and sales teams on new product introductions and refine marketing processes.
• Measure and Optimize: Track marketing performance, analyze data, and provide regular reports to drive continuous improvement and growth.

What you bring to the role:

• 3-5 years experience in B2B product/technical marketing
• Proven success in managing marketing campaigns across multiple channels (email, Social Media, paid ads)
• Data-driven and analytical attitude, with a passion for product innovation
• Ability to translate customer insights into compelling messages
• Strong technical aptitude and a curious mindset
• Fluent English (B2+)
• Creative problem-solving skills
• Engineering or Computer Science degree is a plus

Nice to have:

• Industry Know-How: Solid understanding of IoT, utilities, and industrial sectors to fine-tune messaging and strategies.
• Tech Skills: Ability to get complex product architectures, protocols, and integration requirements.
• Business Sense: Familiarity with enterprise dynamics to create content that addresses stakeholder concerns and speeds up adoption.

Why work with us:

• Close collaboration with the sales and product teams.
• Business version of ChatGPT to increase productivity.
• Technical teams available to share expertise.
• High-quality products valued by clients, continually improved to meet their needs.
• Real impact on creating new features on our platforms and improving existing ones.
• A collaborative team that supports you and cares about your ideas.
• Some usual stuff:
• Flexible working hours
• Kitchen full of snacks and treats (including Good Lood ice cream)
• Multisport card
• Medical care
• Car parking area and bike room
• A relaxed work atmosphere – no dress code, no open space!