Product Marketing Specialist (IoT)

As the Product Marketing Specialist, you will be at the forefront of executing B2B marketing strategy for our industry-leading IoT products, Anjay and Coiote, dedicated for enterprises. Your contributions will directly impact how customers perceive and adopt our IoT solutions, driving

awareness, leads, and revenue.

You will work closely with product management, sales, and marketing teams to create digital marketing strategies that increase brand awareness, enhance inbound marketing efforts, and generate high-quality leads.

In this role, you will be a key link between our product and its audience. Help us create strong marketing messages that attract customers and increase brand awareness. You will work closely with the product, sales, and design teams, and your actions will have a real impact on business growth!

Expectations:

• ~3 years experience in B2B product/technical marketing
• Proven success in managing marketing campaigns across multiple channels (email, Social Media, paid ads)
• Data-driven and analytical attitude, with a passion for product innovation
• Ability to translate customer insights into compelling messages
• Strong technical aptitude and a curious mindset
• Fluent English (B2+)
• Creative problem-solving skills

Nice to have:

• Solid understanding of c, utilities, and industrial sectors to fine-tune messaging and strategies.
• Ability to get complex product architectures, protocols, and integration requirements.
• Familiarity with enterprise dynamics to create content that addresses stakeholder concerns and speeds up adoption.

Responsibilities:

• Create engaging content (blog posts, whitepapers, case studies) to attract and nurture leads.
• Collaborate with product and sales teams on new product introductions and refine marketing processes.
• Track marketing performance, analyze data, and provide regular reports to drive continuous improvement and growth.
• Utilize SEO, Google Ads, LinkedIn Ads, and marketing automation tools (like HubSpot) to deliver measurable results.
• Assist in translating market insights into powerful messaging that resonates with our audience.
• Be a part of development and execution of digital marketing plans to boost online visibility and lead generation for our IoT products.

What we offer:

• Close collaboration with the sales and product teams.
• Business version of ChatGPT to increase productivity.
• Technical teams available to share expertise.
• A collaborative team that supports you and cares about your ideas.
• Some usual stuff:
• Flexible working hours
• Kitchen full of snacks and treats (including Good Lood ice cream)
• Multisport card
• Medical care
• Car parking area and bike room
• A relaxed work atmosphere – no dress code, no open space!