Category Manager NIVEA
Nowa
Category Manager NIVEA
Rodzaj pracy
Pełny etat
Doświadczenie
Manager/C-level
Forma zatrudnienia
UoP
Tryb pracy
Praca hybrydowa
Beiersdorf Shared Services Poland
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, Bambino. WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.
Wymagane umiejętności
angielski C1
polski C1
4P targeted execution (PICOS) on NPD and CORE...
Opis stanowiska
Your Tasks
- Driving the implementation of 4P targeted execution (PICOS) on NPD and CORE,
- Owning the category assortment strategy, primary shelf, secondary placements and promotion strategy by channel,
- Developing and deploying of NPD selling stories to key account managers,
- Develop Best in Class Launch plans for strategic novelties and lead implementation with sales team,
- Preparing Drive Plan for respective categories and ensuring it’s executions (jointly with Marketing and Sales department), managing of activities budget,
- Monitoring and analyzing development of respective categories per channel/customer versus competition, defining key category drivers,
- Contributing to category KPI setting, tracks progress, identifies gaps (net sales, market share, gross margin) and developing gap closing measures,
- Evaluating systematically and actively contributes in development of new or improved concepts/ activities, tracks activities results,
- Using data and knowledge from available tools: Nielsen, GFK, local & research studies, U&A, etc. Creating shopper and customer understanding for respective categories,
- Actively shares and reapplies best practices, shopper insights and category understandings across regional SCM department.
Your Profile
- Fluency in English and Polish,
- University degree,
- At least 5 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing in the FMCG industry. Experience in Skin Care is a plus,
- Strong strategic and analytical skills,
- Excellent communication and presentation skills,
- Ownership and entrepreneurial mindset,
- Team player.
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