Category Manager NIVEA

Your Tasks

• Driving the implementation of 4P targeted execution (PICOS) on NPD and CORE,
• Owning the category assortment strategy, primary shelf, secondary placements and promotion strategy by channel,
• Developing and deploying of NPD selling stories to key account managers,
• Develop Best in Class Launch plans for strategic novelties and lead implementation with sales team,
• Preparing Drive Plan for respective categories and ensuring it’s executions (jointly with Marketing and Sales department), managing of activities budget,
• Monitoring and analyzing development of respective categories per channel/customer versus competition, defining key category drivers,
• Contributing to category KPI setting, tracks progress, identifies gaps (net sales, market share, gross margin) and developing gap closing measures,
• Evaluating systematically and actively contributes in development of new or improved concepts/ activities, tracks activities results,
• Using data and knowledge from available tools: Nielsen, GFK, local & research studies, U&A, etc. Creating shopper and customer understanding for respective categories,
• Actively shares and reapplies best practices, shopper insights and category understandings across regional SCM department.

Your Profile

• Fluency in English and Polish,
• University degree,
• At least 5 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing in the FMCG industry. Experience in Skin Care is a plus,
• Strong strategic and analytical skills,
• Excellent communication and presentation skills,
• Ownership and entrepreneurial mindset,
• Team player.