Digital Marketing Specialist

Job Title 

• Digital Marketing Specialist

Contract Type & Working Hours

• B2B contract, Full Time
• Hybrid. The most optimal arrangement for us is working 2 days remotely, 3 days from the office per week, especially in the first several months of work.

About Black Label:

Black Label is a specialized IT services consultancy that develops innovative dataviz-rich interfaces and apps. For almost two decades Black Label has worked with over 150 clients and IT Partners from around the world as consultants and developers of dataviz-rich interfaces and apps. We are built on community and our superpower is building small, close-knit teams that make our Software House feel more like a Software Home.

Responsibilities:

• Manage and help grow the Black Label Social Media channels (LinkedIn primarily to begin with) and help write, develop posts and maintain a content calendar.
• Work with the Head of Growth to manage and develop content for the Black Label blog including research related to thought leadership articles, data visualization topics and other topically relevant categories. 
• Work with Graphic Designer to develop photos, and videos for all Social Media channels and blog articles. 
• Support the Head of Growth and the Growth Team in preparing and producing assets for all external conferences and events. 
• Work with the Head of Growth to develop, implement, track and analyze all Performance and Content Marketing initiatives.
• Work with the Head of Growth to manage the marketing funnel of the CRM (Hubspot) and develop and implement both email and LinkedIn newsletters for MQLs.
• Conduct market research and analyze trends to identify new marketing opportunities.

Minimum Qualifications: 

• Bachelor's degree in business administration, marketing, communications, or a related field
• At least 5 years of experience working or interning in marketing and/or communications
• Strong written and verbal communication skills in both English and Polish 
• Strong prioritization, organization, and project management skills

Nice to Have: 

• Experience using various marketing and analytics tools such as Google Analytics or Hot Jar, CRM systems (e.g. Hubspot and/or Salesforce), and content management systems such as WordPress
• Excellent analytical skills and a knack for data analysis
• Experience working with IT companies and/or startups (bonus points if you’ve worked with Norwegian or Scandinavian companies before!)  
• Skilled in writing and editing content with an attention to tone of voice and detail
• Any photography, graphic design and/or video editing skills and experience 

What You’ll get in Return:

• Salary: 9000-11000 PLN for B2B contract.
• Flexible working hours, which we will jointly adjust to your individual and personal needs.
• Modern office space located on the 16th floor, offering breathtaking, panoramic views of Krakow that will inspire your work every day.
• Trust. At Black Label, everyone does their own thing, and that's why they do it well. 
• 20 days vacation if we cooperate on a company-to-company basis.
• New friends who will help you with your computer, make the best home-office pizza in town, teach you sailing or climbing.
• We are committed to promoting an active lifestyle and keeping our team healthy which is why you’ll get Luxmed private medical care, a Multisport card, yoga classes and more!
• Individual in-house English lessons with Native Speakers as well as regular conversation groups. We are quickly becoming a two-language company (PL/EN) and good communication in both languages is foundational.
• We have a company apartment in Spain. You go when you want, and you feel at home. (We’re still deciding on the location for next year, so stay tuned for even more exciting possibilities!)
• Equipment of your choice: you can have MacOS, 4K monitors, comfortable chair, noise-canceling headphones and even a footrest. 
• Hybrid model: Our optimal setup is 3 days in the office and 2 days working remotely per week, especially during the first few months. Please note that while we may explore more flexibility in the future, fully remote work is not an option.