Marketing Director

THE SPONSOR:

Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech-enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth and providing operational resources and expertise to enable meaningful step-change to the business.

THE COMPANY:

Our portfolio company is a leading data management platform, enabling organizations to efficiently access, integrate, govern, and cleanse their data. With a mission to simplify data management, we empower businesses to enhance decision-making, improve operational efficiency, and maximize data-driven value. 

JOB SUMMARY:

As the Director of Marketing, you will play a crucial role in creating and leading the overall marketing strategy and implementation for our new portfolio company. As a leader in the data management sector we are seeking a highly motivated and creative individual to lead our marketing team. As a dynamic leader you will learn and adhere to specific marketing planning tools and platforms to gain insight and understanding of marketing return on investment. Will be responsible for development and execution of a wide variety of brand positioning and lead generation programs and campaigns, including events, trade shows, multichannel direct marketing, specialized collateral, research, and additional projects in collaboration with the sales and marketing teams.

ESSENTIAL RESPONSIBILITIES AND DUTIES:

• Demand Generation – creation of a significant marketing-generated qualified pipeline, ruthlessly prioritizing ROI.
• Sales enablement – creation of materials that enable the sales team to be more effective and efficient at selling and closing new logo business
• Product marketing – creation and dissemination of a revamped content strategy
• General ownership of Marketing Strategy, Budget, Tools, Reporting, and Team hiring/management
• Annualized strategy – develop, present and actively manage a multi-year integrated Marketing strategy
• Development of team – mentoring and coaching direct reports to build skills within overall corporate succession plan needs
• Budget Management – Responsible for overall Marketing financial requirements
• Coordinates with administrative professionals to update and enhance key account, contact, opportunity and pursuit activity data in CRM database
• Execution of Internal and External plan – Responsible for all Marketing executions
• Aligns programs/campaigns with marketing and business strategy, focusing on relevancy of positioning, key messaging, and adherence to brand identity guidelines as well as compliance and legal requirements
• Builds relationships with strategically aligned industry or trade associations and publications, and coordinates sponsorships, speaking engagements, news releases and other activities to build brand eminence and permission assets within target sectors
• Innovative Initiatives – Continually develop insightful and innovative projects linked to objectives
• Brand Management – Develop & implement programs to protect the brand image
• Brand Monitoring – Establish and execute research regularly to monitor the brand image

QUALIFICATIONS:

• Bachelor’s Degree in Marketing or related field
• 8-10 years experience in marketing focusing on services specifically in B2B industry 
• Experience in SaaS required

KNOWLEDGE/SKILLS/ABILITIES:

• Budget, forecasting and financial responsibilities demonstrated
• Brand management experience
• Significant experience and understanding of demand generation and marketing metrics
• Ability to work and lead within a team environment
• Ability to work under pressure and meet deadlines
• Self-directed and data-driven with demonstrated track record of working hard and meeting daily/weekly deliverables in prior roles, ideally with some experience delivering on professional responsibilities in a remote work capacity
• Willingness to work long hours when required to deliver a superior level of service to the organization, which is global and working across multiple time zones.