Digital Marketing Specialist

About Us

At Bright Inventions (soon to become Framna) we build digital products that make a difference. We are an international digital product agency partnering with ambitious brands to design and develop scalable, high-quality digital solutions. From strategy and UX to engineering and long-term product growth - we cover the full journey. Our Polish team combines strong technological expertise with a feedback-first mindset. We value ownership, transparency, and trust, and we give our people space to act independently.

Now, we are looking for an experienced Digital Marketing Specialist who will help us strengthen our brand, generate quality leads, and support business growth, both locally and internationally.

About the Role

This is a hands-on role combining both operational execution and strategic thinking. You will work closely with the local team while collaborating with the global marketing function to ensure alignment and consistency across markets. After onboarding, you will gradually take ownership of selected marketing initiatives, driving them from planning to execution.

The role sits between mid and senior level — we are looking for someone who is comfortable working independently, proactive in identifying opportunities, and confident enough to challenge ideas when needed. At the same time, you enjoy collaboration and know how to align stakeholders around shared goals. Your responsibilities will include:

• Designing and executing digital marketing strategies for B2B tech services

• Planning and running lead generation campaigns (inbound & outbound support)

• Creating and overseeing high-quality content (LinkedIn, website, newsletters, case studies, thought leadership)

• Close cooperation with sales to support pipeline growth

• Planning and executing industry events, webinars, and meetups

• Monitoring KPIs and marketing performance, drawing conclusions, and improving processes

• Monitor competitor activities and identify market opportunities

• Prepare regular performance reports for leadership

  
  

You will work in both English and Polish on a daily basis - internally and externally.

Preferred Skills & Qualifications

We are looking for someone who combines strategic thinking with strong execution skills.

• 3+ years of experience in digital marketing (preferably in a software house, IT company, or digital agency)

• Solid understanding of the IT sector and B2B services marketing

• Experience in content creation (writing, editing, storytelling) - you can turn complex tech topics into engaging narratives

• Proven track record in event marketing (industry events, conferences, webinars - not only EB events)

• Experience in lead generation and campaign management

• Basic understanding of UX/design processes in digital products

• Strong analytical skills and data-driven mindset

• Ability to work independently and take ownership of projects

• Excellent English skills (C1/C2 – professional level, spoken and written)

• Fluent Polish (daily internal communication)

Nice to Have

• Experience working with international markets

• Familiarity with marketing automation tools and CRM systems

• SEO knowledge and experience working with content strategy

• Experience managing a marketing budget

• Previous cooperation with sales teams in a service-based organization

What You’ll Find at Bright Inventions (soon to become Framna)

At Framna, we operate with a high level of trust and autonomy - we believe in ownership, not micromanagement. You will have a real impact on company growth, brand positioning, and the direction we take as a team. We value business impact over technical perfection and encourage initiative - if you see an opportunity, you can act on it. You can expect:

• A feedback-first culture with transparent communication and supportive leadership

• A team of experienced tech professionals who value quality and collaboration

• Flexible hybrid work model (office in Gdańsk Wrzeszcz, regular in-office syncs)

• Mentoring, regular 1:1 meetings, and knowledge-sharing workshops

• Development budget and real space for professional growth

• Solid benefits package (private healthcare, MultiSport, English classes)

• Quality equipment and a well-equipped office environment

We create an environment where autonomy, responsibility, and continuous improvement go hand in hand.

If you are a senior marketing professional who understands the tech world, enjoys working independently, and wants to shape the marketing direction of an ambitious digital product agency, we would love to talk.

Let’s build meaningful digital products together.