Creative Director

Creative Director (Direct Response & Growth)

• Type: Full-time

  • Location: Remote (San Francisco/SF optional; must overlap with PST, EST, or European time zones)

  • Language Requirement: Minimum C1 English proficiency (fluent written and spoken professional communication is mandatory)

  About the Company

  We are a fast-growing, VC-backed consumer tech company developing a premium hardware + software ecosystem within the AI audio and voice recorder market. Focused on exceptional quality and execution speed, we are aggressively scaling our category-leading device across the US and European markets.

  About the Role

  We are seeking a high-velocity Creative Director to lead our ad production, copywriting, and direct-response marketing strategy. This is an execution-heavy, deeply hands-on role—not a passive managerial or "ideas-only" position. You will immediately step in to write high-converting copy, guide asset creation, and run our creative engine to scale acquisition revenue without needing extensive onboarding.

  Key Responsibilities

  • Ad Production: Own the end-to-end creative funnel, from initial hook concepts to final high-performing assets for Meta, Google, and other paid acquisition channels.

  • Direct Response Copywriting: Write and refine compelling, high-conversion copy across all paid advertising platforms.

  • Workflow Management: Manage the creative pipeline by briefing and directing video editors and graphic designers.

  • Market Intelligence: Continuously spy on competitors and monitor market trends to keep our marketing angles ahead of the curve.

  • Data-Driven Optimization: Analyze daily performance metrics (CAC, ROAS, conversion rates) alongside media buyers to rapidly A/B test and iterate on winning creatives.

  Candidate Profile

  Must-Haves:

  • Proven Scale: Track record of scaling consumer brands to multi-7-figure monthly spends through direct-response creative strategies.

  • Hands-on Operator: Equal parts data-driven strategist and practitioner—you can write copy and direct visuals yourself.

  • Data Fluency: You speak the language of growth marketing (ROAS, CAC, CTR) and use data, not just aesthetics, to guide creative decisions.

  • Speed & Autonomy: You move fast, ship assets quickly, and solve problems independently under high-expectation environments.

  • Language: C1+ English capability for flawless, high-converting copywriting.

  Strong Plus:

  • Prior experience with high-growth DTC brands, premium consumer electronics, or hardware.

  • Experience acting as the creative lead in an agile, venture-backed startup environment.

  This Role is NOT for You If:

  • You require structured, step-by-step onboarding or hand-holding to get started.

  • You prefer high-level brand awareness concepts over performance-driven, direct-response execution.

  • You only want to manage external agencies or internal teams without doing actual production work.

  • You are uncomfortable being directly accountable for measurable revenue growth and performance KPIs.

  What We Offer

  • Complete ownership and direct influence over company revenue and growth.

  • Close, daily collaboration with the founding and executive team.

  • A fast-paced environment with high responsibility and zero bureaucracy.

  • Competitive compensation package.