Content Marketing Specialist

CoinAPI stands at the forefront of the cryptocurrency markets as a premier provider of high-quality, comprehensive market data solutions. We specialize in delivering rapid, dependable, and integrated data APIs to institutional investors and enterprises. Discover more at: https://www.coinapi.io/

Celebrating six years of dynamic growth and innovation, our team now proudly exceeds 15 members across Poland and the Philippines. As we embark on several exciting new projects, we are actively seeking passionate individuals to expand our team.

Your responsibilities

• Content Creation and Management: Develop, plan, and oversee content across various marketing channels including blogs, social media, articles, newsletters, websites, reports, case studies, emails, and advertisements.
• Website Development Support: Assist in the design of website mockups and contribute to the planning of the site's information architecture.
• Tool Implementation Leadership: Take charge of the introduction and implementation of new tools that enhance our marketing efforts.
• Audience Engagement: Skillfully utilize various communication channels to effectively connect with and engage our target audiences.
• Performance Analysis: Conduct a thorough analysis of content performance, and deliver comprehensive reports and metrics that reflect overall effectiveness.
• Conversion Optimization: Use gathered data to optimize our website and content, ensuring maximum conversion rates.
• Interdepartmental Communication: Maintain open and effective communication with the sales team and other relevant departments to align marketing strategies and objectives.

Our requirements

• Professional Experience: A minimum of 2 years in a similar role within the IT industry, particularly in areas such as demand generation, content marketing, and growth marketing.
• Industry Knowledge: A solid understanding of our product offerings and a genuine interest in the evolving financial and cryptocurrency markets.
• Language Proficiency: Exceptional command of English, at a C1/CAE level, with proven oral and written communication skills. This includes a strong grasp of sentence structure, grammar, and punctuation.
• Understanding of Consumer Psychology: An ability to comprehend consumer behavior and basic principles of human psychology, which is vital in crafting effective marketing strategies.
• Versatility in Marketing: The capability to work across various marketing facets, including partnerships, PPC, and marketplaces. We value individuals who are adaptable, quick learners, and open to leveraging external resources when necessary.
• SEO/SEM and Conversion Rate Optimization: Proficiency in SEO/SEM and Conversion Rate Optimization is essential. Experience using tools such as Moz, SEMrush, Ahrefs, Google Analytics, Google Tag Manager, and Google Keyword Planner is required.
• Self-Organizing Abilities: We require you to possess exemplary self-management skills. This involves the aptitude to independently organize your workspace, establish effective processes, and create efficient workflows. Initiative and autonomy are key, as constant oversight is minimal in our dynamic environment.
• Desirable Skills (Good to Have):
• Experience in managing external vendors, such as agencies and contractors.
• Experience in owning a pipeline and leading generation targets.

What we offer

• Creative Freedom: Embrace the thrill of creating from the ground up. Experiment with bold ideas, take ownership of the outcomes, learn from the experiences, and grow through the process.
• Focused and Varied Work: Say goodbye to repetitive agency tasks across numerous clients. Here, you'll immerse yourself in a singular, expansive work scope that involves creative strategizing, execution, result assessment, and continuous evolution.
• Competitive Compensation: We value your contributions and ensure they are met with an attractive remuneration package.
• Positive Work Environment: Enjoy a collegial atmosphere with the flexibility of adjustable working hours and full remote work.
• Expertise Autonomy: Step into a role where your expertise is respected, granting you independence in your work.
• Professional Growth Opportunities: As our organization expands, so do the opportunities for your professional development, allowing you to evolve and progress within the company.