Digital Marketing & Brand Manager

CoinAPI stands at the forefront of the cryptocurrency markets as a premier provider of high-quality, comprehensive market data solutions. We specialize in delivering rapid, dependable, and integrated data APIs to institutional investors and enterprises. Discover more at: https://www.coinapi.io/

Celebrating six years of dynamic growth and innovation, our team now proudly exceeds 15 members across Poland and the Philippines. As we embark on several exciting new projects, we are actively seeking passionate individuals to expand our team.

Your responsibilities

• Brand Creation & Management: We are seeking a person responsible for creating a consistent brand of a new product line, along with the strategy, communication, ICP, and personas.
• Content Creation and Management: Develop, plan, and oversee content across various marketing channels including blogs, social media, articles, newsletters, websites, reports, case studies, emails, and advertisements.
• Market Research & Monitoring: You will need to analyze the market audience of the product line, and study market trends and competitors; continuously measure performance against competitors on key metrics.
• Performance Analysis: Conduct a thorough analysis of content performance, and deliver comprehensive reports and metrics that reflect overall effectiveness.
• Conversion Optimization: Use gathered data to optimize our website and content, ensuring maximum conversion rates.
• Interdepartmental Communication: Maintain open and effective communication with the sales team and other relevant departments to align marketing strategies and objectives.

Our requirements

• Professional Experience: A minimum of 2 years in a similar role within the IT industry, particularly in areas such as demand generation, content marketing, and growth marketing.
• Fast Learner: Demonstrated ability to quickly grasp new product knowledge. Experience in self-directed learning and staying current with industry developments is essential.
• Language Proficiency: Exceptional command of English, at a C1/CAE level, with proven oral and written communication skills. This includes a strong grasp of sentence structure, grammar, and punctuation.
• Versatility in Marketing: The capability to work across various marketing facets, including partnerships, PPC, and marketplaces. We value individuals who are adaptable, quick learners, and open to leveraging external resources when necessary.
• SEO/SEM and Conversion Rate Optimization: Proficiency in SEO/SEM and Conversion Rate Optimization is essential. Experience using tools such as Ahrefs, Google Analytics, Google Tag Manager, and Google Keyword Planner is required.
• Self-Organizing Abilities: We require you to possess exemplary self-management skills. This involves the aptitude to independently organize your workspace, establish effective processes, and create efficient workflows. Initiative and autonomy are key, as constant oversight is minimal in our dynamic environment.

What we offer

• Full Remote Position: Work from anywhere while maintaining full flexibility in your schedule. We embrace a digital-first culture that prioritizes results over location, enabling you to create your ideal work environment.
• Creative Freedom: Embrace the thrill of creating from the ground up. Experiment with bold ideas, take ownership of the outcomes, learn from the experiences, and grow through the process.
• Focused and Varied Work: Say goodbye to repetitive agency tasks across numerous clients. Here, you'll immerse yourself in a singular, expansive work scope that involves creative strategizing, execution, result assessment, and continuous evolution.
• Competitive Compensation: We value your contributions and ensure they are met with an attractive remuneration package.
• Positive Work Environment: Enjoy a collegial atmosphere with the flexibility of adjustable working hours and full remote work.
• Expertise Autonomy: Step into a role where your expertise is respected, granting you independence in your work.
• Professional Growth Opportunities: As our organization expands, so do the opportunities for your professional development, allowing you to evolve and progress within the company.