Paid Media Specialist

About the role:

We’re looking for an experienced hands-on Paid Media Specialist to join the team responsible for building and delivering our lead generation strategy. 

The Paid Media Specialist role responsibilities include the day-to-day paid media operations, campaign optimization and delivery. This role also co-creates the lead generation strategy and delivers it against performance targets, timelines and overall product marketing strategy.

About the project:

CMT is a Kraków based ad-tech company, responsible for creating innovative software for effective online advertising. Together with brilliant software engineers, UX designers, project managers, marketing teams, and many other talented specialists, we provide modern advertising solutions for brands, agencies and digital marketers. 

Our team: 

We are a highly intelligent organization where your voice is heard. Where each of us is an expert, you can learn from but also eager to learn from you. 

As a Paid Media Specialist in the Digital Marketing team, you will be working closely with the Business Intelligence, Creative Marketing and Sales teams, as well as our SEO Manager. You will report directly to the Head of Digital and indirectly to the CMO. 

Key Responsibilities:

• Setup and daily management of lead generation advertising campaigns (Google, LinkedIn, Meta, Microsoft, Reddit, others) 
• Campaign and creatives optimization against performance targets (CAC/Lead Quality/LTV) 
• Periodic performance reporting and automated report maintenance 
• Conversion data management – maintenance of automatic imports, troubleshooting and process improvements 
• Co-creating and execution of media buying and lead generation strategies 
• Cooperation with Creative Marketing team to deliver campaign creatives and landing pages 
• Cooperation with Product Marketing teams to leverage and highlight products’ key selling points in advertising communications 
• Cooperation with Business Intelligence team to deliver efficient reporting and insights 
• Cooperation with Sales teams to verify lead quality and optimize acquisition strategy to deliver value 

Requirements:

• Minimum 3 years of experience managing paid search/paid social B2B lead generation campaigns (agency or in-house) 
• Experience in managing annual budgets exceeding 300k USD 
• Excellent knowledge of the following is a must: Google Ads (+ Google Ads Editor); LinkedIn Ads; Microsoft Excel 
• Practical experience in following areas is a plus: Asana; PowerBI/Looker; Hubspot; Microsoft 365; Google Search Console; Ahrefs/Semrush; Meta Ads; Reddit Ads; X.com Ads; Bing Ads; TikTok Ads; Automation tools (IFTTT, automate.io) 
• Minimum C1 English 

Benefits:

• Total compensation package comprised of base salary and bonus
• Training budget and pool of training days 
• Online training platform 
• Private healthcare 
• Life insurance 
• Sport card 
• Game room 
• Birthday day off + up to 6 days for training purposes
• NAIS benefit cafeteria