Content & Campaign Marketing Specialist (B2B / PL-EN / IT)

Hi! I’m Ula Kamburov-Niepewna, and I lead the marketing team at CustomerHero (formerly Webankieta).

We’re currently looking for a hands-on, experienced content & campaign marketer who’s ready to take full ownership of content and campaign execution, without managing people or teams. This is not a leadership or strategy role, but a specialist position where you’ll work independently and have a real impact.

You’ll report directly to me as Marketing Manager and work closely with our CRO, who bridges marketing and sales to drive revenue.

If you love creating purposeful content (not just “more content”), enjoy working across formats and channels, and want to apply your skills to an AI-savvy, product-driven team, we’d love to talk!

What you’ll be responsible for

• Creating diverse content formats: mostly written (articles, Case Studies, interviews, landing pages, emails, and campaign materials), but also small video and social media formats (in Polish and English)

• Analyzing content performance, identifying insights, and turning them into recommendations that support our marketing and revenue goals

• Managing social media channels (primarily LinkedIn) based on a publishing calendar, including simple visuals and video clips

• Promoting CustomerHero’s reports, benchmarks, and industry insights across multiple channels

• Producing LLM-optimized content (e.g., for ChatGPT, Gemini, Claude, etc.)

• Supporting the execution of multi-channel campaigns (both paid and organic)

• Writing ad copy for paid campaigns (e.g., Google Ads, Capterra)

• Translating and localizing content (Polish ↔ English)

• Collaborating with partners, media, and external platforms to maintain consistent brand communication

• Supporting brand awareness in Poland and building our presence in global markets (USA)

  
  

Who we’re looking for

• At least 3 years of hands-on experience in B2B marketing

• Previous work experience in a tech/IT environment

• Proficient in content creation across various formats (including video and visuals)

• Comfortable working with LLMs and AI tools like ChatGPT, Gemini, etc. 

• Solid knowledge of LinkedIn (Sales Navigator is a plus)

• Strong planning skills: You know how to structure a content calendar while aligning with the buyer journey and sales funnel

• Analytical mindset: you track what works, what doesn’t, and why, and turn insights into actionable improvements

• Excellent English and Polish skills (spoken and written)

• Highly independent: You take ownership of your goals from ideation to execution, through to measurement and reporting

• Able to evaluate content effectiveness and translate findings into clear, actionable recommendations that support lead generation, brand awareness, and sales

• Skilled at turning technical language into clear, benefit-driven messaging from the customer’s point of view

Nice to have

• Ability to create simple visuals (e.g., in Canva, VEED)

• Experience running and optimizing Google Ads campaigns

• Background in working with sales teams

• Understanding of marketing and sales funnels (MQL, SQL) and SLG collaboration models

• Familiarity with marketing automation tools (e.g., User.com, Intercom) and how automation fits into the buyer journey

• Technologically curious: You stay on top of marketing trends and know how to translate AI innovation into practical execution

What we offer

• Salary: 8,000 – 11,000 PLN net/month on B2B contract (optional full-time employment)

• Fully remote or hybrid (Warsaw-based office available)

• Unlimited paid time off

• Zero corporate bureaucracy or micromanagement

• Your choice of work equipment

• We’ll cover the cost of events, meet-ups, conferences, or trainings you find valuable

• Real ownership, space to test ideas, and a chance to shape how we do marketing

What to expect from our recruitment process

1. Apply in one place. Send us your CV and fill out a short form here: https://www.webankieta.pl/ankieta/1537803/content-campaign-specialist.html

2. Wait for our message. We’ll contact selected candidates by email or phone.

3. Let’s talk. We’ll schedule a video call (Google Meet) to discuss your experience and expectations and get to know each other. ⏱️ Around 30 minutes (max 60).

4. Recruitment task (if needed). If we feel the fit, you’ll receive a short task to show us how you think and work.

5. Follow-up meeting. We’ll go over your work and introduce you to other members of the CustomerHero team.

6. Let’s talk collaboration. If it clicks, we’ll move on to discuss the terms of working together.

We respect your time (and ours:)) so we’ll do our best to keep the process smooth, straightforward, and human.