B2B Marketing Manager

About Us

At Digital Forms, we help companies grow through digital transformation — from process optimization and automation to AI and custom software development. We work with international clients and run fully remotely, supported by a small but mighty team.

The Role

We’re looking for a B2B Marketing Manager to help us establish and scale our marketing presence across international markets (UK & US).

This is a hands-on role focused on creating and managing all types of content that build visibility and generate leads for Digital Forms.

Job requirements

Key Responsibilities

• Build and execute a coherent marketing strategy for the UK/US markets, aligned with business goals.

• Create and maintain media plans - defining channels, formats, and priorities for ongoing activities.

• Develop and manage content in all forms - articles, case studies, videos, and sales materials.

• Optimize the website and landing pages for UX, SEO, and lead generation performance.

• Coordinate and enhance existing initiatives (podcast, events, case studies).

• Set up and track marketing analytics (automation tools, reporting).

• Collaborate with founders and the consulting team to translate project insights into marketing assets.

• Work closely with the sales team to provide materials and insights that support client acquisition.

Must-Have Qualifications

• Proven experience working with international B2B clients or professional services firms, ideally within consulting, tech, or software.

• Fluent English (C1 or higher) - able to create and manage all communication in English for UK/US audiences.

• Strong content creation skills (articles, case studies, client materials, etc.).

• Experience with video marketing - from concept or scripting to production coordination.

• Solid understanding of digital transformation.

• Working knowledge of GA4 and marketing automation tools.

• Hands-on, proactive approach - able to execute and deliver, not only plan.

  
  

Nice-to-Have Qualifications

• Experience with performance marketing, ABM or growth marketing tactics.

• Background in event marketing and partnership marketing.