Marketing Specialist

DoubleData, an innovative startup where Data Intelligence meets Pricing & Sales Strategies, is seeking a motivated and strategic Marketing Specialist to join our Growth team.

As a Marketing Specialist, you will take charge of our performance marketing, SEO, and content strategies, driving brand visibility and acquisition of enterprise customers. This role is perfect for someone who thrives on data-driven marketing and enjoys blending creativity with analytical skills to deliver exceptional results.

Responsibilities

Your key responsibilities will include:

1) Performance Marketing (40%):

• Plan, execute, and optimize paid campaigns across platforms like LinkedIn, Google (SEM), and other relevant channels.
• Monitor and adjust budgets, bids, and strategies to ensure maximum ROI and lead generation.
• Perform A/B testing and optimize ads for better performance based on data insights.
• Analyse performance data and prepare reports to track progress against KPIs.

2) SEO (30%):

• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research and use SEO tools to optimize on-page content, meta tags, and website structure.
• Collaborate with developers to ensure technical SEO improvements are correctly implemented.
• Monitor and report on SEO performance and adjust strategies to achieve growth in organic traffic.

3) Content Marketing (30%):

• Develop compelling content that supports our SEO strategy, including blog posts, landing pages, and product descriptions.
• Collaborate with internal teams to create case studies, reports, and other thought leadership content.
• Ensure consistency in messaging, tone, and branding across all digital platforms.
• Manage content calendars and collaborate with cross-functional teams to produce high-quality materials.

Requirements

We value the following qualities in our team members:

1. Proficiency in Performance Marketing: Solid experience in running paid ads, particularly on LinkedIn and Google (SEM). Familiarity with paid media tools and strategies is essential.
2. SEO Expertise: A proven track record in driving organic traffic through on-page, off-page, and technical SEO efforts.
3. Content Creation Skills: Ability to produce engaging, SEO-optimized content with use of AI tools (ChatGPT/Claude.ai).
4. Familiarity with Marketing Tools: Hands-on experience with platforms like Google Analytics, SEMrush, Ahrefs, Surfer and content management systems (CMS).
5. Data-Driven Mindset: Comfort with analysing data, interpreting performance metrics, and adjusting strategies accordingly.
6. Proficient English: Excellent written and verbal communication skills.
7. Adaptability and Problem-Solving: Able to manage multiple projects simultaneously, work under pressure, and pivot strategies as needed.
8. Preferred Education: Background in marketing, business, communications, or a related field.
9. Self-starter Attitude: Ability to work independently and in a team.

We Offer

What you can expect from us:

• Direct Interaction with Founders (Jędrzej, Bart, Michal), all seasoned co-founders with backgrounds in sales, product, operations, and tech.
• Engagement in High-Impact Assignments: Work directly on projects that directly impact the output of the Company.
• Workplace Flexibility: We primarily work remotely, with some non-obligatory integrations escapades.
• Competitive Salary and Benefits: Receive a competitive package including a MacBook and a 34” monitor, MultiSport and Private Medical Care Package
• Opportunities for Quick Advancement: Potential rapid promotion based on performance.

What will the recruitment process look like?

1. CV Screening: We review applications and select candidates for further discussions.
2. Initial Phone Call: A brief conversation with our founder Jędrzej to discuss your drive, experience and fit.
3. Detailed Interview: Dive deep into your skills and ambitions (~2 hours).
4. Welcome Aboard!: Embark on your journey with DoubleData.