Head of Digital Marketing

If you join our team, you will be responsible for: 

• Manage and drive the end-to-end digital marketing strategy (performance, SEO, paid, new channels), ensuring full alignment with business KPIs, revenue targets, and long-term company objectives. 

• Own lead generation across all digital channels, focusing on scalability, lead quality, and contribution to pipeline and revenue.  

• Co-own analytics and tracking infrastructure, ensuring data accuracy and transparency across the funnel. Drive decisions based on CAC, CPL, LTV, ROI, and payback period, linking marketing performance to business outcomes. 

• Design and optimize end-to-end landing page strategy, improving conversion rates through experimentation (A/B testing, creatives, messaging, UI/UX). 

• Build, lead, and develop a high-performing digital marketing team. Act as a key partner to Sales, Product, and Marketing leadership to ensure alignment across the customer journey and revenue goals. 

• Control marketing budget planning and allocation, ensuring efficient spend, strong ROI, and data-driven investment decisions. 

What do we expect? 

• 5+ years of experience in digital, performance, or growth marketing in B2B, B2B2C, or SaaS environments (experience in transport/logistics is a plus). 

• Hands-on expertise in performance marketing, SEO, and funnel optimization, with a proven ability to scale lead generation and improve conversion rates. 

• Solid understanding of analytics, tracking, and attribution models, with experience building or working with BI dashboards and ensuring data quality across the funnel. 

• Strategic mindset with the ability to translate business goals into scalable digital strategies and execution roadmaps. 

• Cross-functional communication skills and ability to effectively collaborate with Sales, Product, and Finance teams. 

• Proven leadership experience, including hiring, developing, and managing high-performing teams. 

• Fluent Russian and English (B2+); Polish is a plus. 

What we offer

• Stable employment (UoP/B2B) and a hybrid work model (office presence required on Thursdays), plus flexible working hours.

• Comfortable office space in Warsaw office: daily fresh fruits, coffee/tea, leisure zone, no dress code.

• Transparent and fair salary, including base salary and KPI-based bonus.

• A secure position within a skilled, collaborative team in the dynamic environment of an international product company.

• Comprehensive benefits package depending on the type of employment: private health insurance, MultiSport card, etc.

• Support for your professional and personal growth through training, courses, and the English Speaking Club.

• Company events and activities: integration events, corporate sports teams, Christmas gifts, birthday celebrations, and more.

• Charity initiatives and opportunities to engage in community support.

• Employee Referral Program.

Additional salary information:

• Base salary ranging from 18 000 to 22 000 PLN gross per month. After the probationary period, a performance-based quarterly bonus is provided, amounting to 20% of the quarterly base salary, paid based on the achievement of agreed KPIs.