Head of Digital Marketing

If you join our team, you will be responsible for: 

• Strategic Ownership of Digital Marketing: Oversee performance marketing, SEO/organic, paid advertising, and new channels development (e.g., affiliate, referral). Ensure strategy is aligned with business KPIs and long-term objectives.

• Team Leadership & Development: Manage and grow the digital marketing team, including recruitment, mentoring, and talent development, fostering a high-performing and collaborative environment.

• Lead Generation Strategy: Own all lead generation channels and KPIs, including scaling, diversification, and channel performance optimization. Ensure quality control and continuously refine leads processing, working closely with CRM and Sales leadership.

• Digital Marketing Roadmap Ownership: Lead the end-to-end delivery of the Digital Marketing Roadmap, ensuring alignment with business goals and cross-functional priorities.

• Tracking, Analytics & Unit Economics: Co-develop tracking, analytics, and BI infrastructure to measure ROI, CAC, CPL, and LTV. Own and optimize unit economics models to ensure profitable and scalable growth.

• Operational Excellence: Build and scale systematic planning, execution tracking, and process improvements to ensure Digital Marketing operates with efficiency and predictable delivery.

• Budget Management: Co-own budget planning and allocation for the Digital Marketing function, ensuring cost-effective and high-impact investments.

• Conversion Rate Optimization: Create strategies and plans to improve conversion rates through website, product pages landing page optimization, ad copy refinement, keyword strategy, and creative assets testing.

• Funnel Building: Develop high-performing digital marketing funnels (webinars, lead magnets, etc.) to support scalable lead acquisition.

• SEO Ownership: Drive the SEO strategy, continuously improving rankings, traffic, and organic visibility.

• Cross-Functional Collaboration: Partner closely with Marketing, Content & Communications, Sales, Product Marketing and Product teams to connect performance marketing with broader business objectives (LTV/ARPU growth, retention, ROI, EBIDTA) and deliver seamless customer experiences.

What do we expect? 

• 5+ years of experience in digital, performance, or growth marketing in B2B, B2B2C, or SaaS environments (transport/logistics experience is a plus).

• Hands-on expertise in performance marketing: paid acquisition, SEO/organic growth, funnel design, and conversion optimization.

• Proven ability to scale lead generation and optimize CAC, conversion rates, and ROI across digital channels.

• Expertise in analytics and tracking ecosystems, including attribution models, BI dashboards, and end-to-end data quality.

• Solid understanding of unit economics (CAC, LTV, payback periods) and experience building scalable growth models.

• Advanced knowledge of SEO and CRO, including A/B testing, landing page optimization, creative and copy experimentation.

• Deep familiarity with MarTech stacks and tools: CRM and marketing automation, analytics platforms, Jira/ClickUp, Figma, Excel, and practical use of AI tools.

• Strategic thinking with the ability to translate business goals into digital strategies, roadmaps, and measurable outcomes.

• Leadership and people management skills, including hiring, coaching, mentoring, and developing high-performing digital teams.

What we offer

• Stable employment (UoP/B2B).

• Flexible working hours and the opportunity to work remotely with periodic visits to our сomfortable office space in Warsaw office: daily fresh fruits, coffee/tea, leisure zone, no dress code.

• Transparent and fair salary, including base salary and KPI-based bonus.

• A secure position within a skilled, collaborative team in the dynamic environment of an international product company.

• Comprehensive benefits package depending on the type of employment: private health insurance, MultiSport card, etc.

• Support for your professional and personal growth through training, courses, and the English Speaking Club.

• Company events and activities: integration events, corporate sports teams, Christmas gifts, birthday celebrations, and more.

• Charity initiatives and opportunities to engage in community support.

• Employee Referral Program.

Additional salary information:

• Base salary ranging from 18 000 to 22 000 PLN gross per month. After the probationary period, a performance-based quarterly bonus is provided, amounting to 20% of the quarterly base salary, paid based on the achievement of agreed KPIs.