Paid Social Media Specialist

The passion for traveling is what unites the entire eSky Group (eSky, eDestinos, Thomas Cook). Our online travel agency was created by combining years of experience in the travel industry with a love for modern technology. We develop solutions that inspire people to explore the world and together, we turn these inspirations into experiences.

We are seeking a dynamic and results-driven Paid Social Media Specialist to plan, execute, and optimize paid social campaigns across platforms like Meta and TikTok, with a strong focus on achieving ROI goals. The ideal candidate will be a creative thinker with strong analytical skills and hands-on experience managing paid social campaigns that align with sales and performance goals.

Key responsibilities

• Plan, execute, and manage paid social media campaigns (Meta, TikTok) from start to finish.

• Build and manage dynamic ad campaigns using product catalogues across Meta and other platforms, ensuring the correct definition and maintenance of product feeds, catalogue integrations, and audience retargeting funnels.

• Run continuous A/B tests on creative, copy, audience, and bidding strategies.

• Collaborate with design/content teams to develop compelling ad creatives tailored for performance goals.

• Use analytics tools to track, measure, and report on campaign performance, ensuring continuous improvement through data-driven insights.

• Develop engaging advertising content and creative concepts tailored to campaign formats.

• Collaborate closely with brand, design, content, PR, SEO, and marketing automation teams.

• Use analytical tools to track campaign performance and measure KPIs.

• Define and target custom and lookalike audiences to reach, matching audience to creative and product.

• Produce comprehensive reports, presenting insights and actionable recommendations.

• Stay up-to-date with industry trends, platform updates, and best practices.

What you’ll need

• Minimum 2 years of experience in a similar role, with a proven track record in managing paid social campaigns and reporting performance.

• Hands-on experience in eCommerce or lead-based sales through social advertising, including advanced knowledge of dynamic product ads and feed-based marketing.

• Strong expertise with Facebook/Instagram Ads Manager; experience with TikTok Ads, Pinterest Ads, or Snapchat is a plus.

• Good understanding of attribution models, tracking (Pixel/Conversions API), and retargeting strategies.

• Experience collaborating with external partners and international teams.

• Background in content creation and basic graphic design or editing.

• Basic copywriting skills and understanding of persuasive ad copy principles.

• Strong grasp of campaign targeting, optimization, and analytics.

• Very good knowledge of English (B2 level or higher).

• Excellent communication and relationship-building skills.

• Creativity, attention to detail, and a proactive mindset.

• Strong organizational and problem-solving abilities, with the ability to prioritize tasks and work independently.

• Readiness to travel internationally when required.

What can we offer if you decide to travel with us?

• Remote work from Poland or from our office in Katowice (Green Park).

• Dynamic work culture in a global environment.

• Internal and external leadership training as part of the eSky.

• Private medical care at Luxmed.

• Employee Assistance Program through this you can benefit from free legal, psychological, or financial advice.

• The opportunity to join a group life insurance scheme through a partnership with Warta.

• Co-financed English classes - you can study during working hours, in a group or individually.

• Time to learn - you can dedicate up to two hours out of your working week to developing your competences, those directly related to your area of work and beyond.

• Free parking spots if you decide to work from our office in Katowice.

• Numerous events: team-building, hackathons, opportunities to share and gain knowledge.

• A company football team that meets once a week to play together.