Content Marketing Specialist

About FinanSys

Elevate your career with FinanSys, a trailblazing company boasting a 25+ year track record in innovation. The pioneers of a next gen finance automation software, we're determined to become leaders of finance automation and robotic accounting. We invite you to be part of this first-of-its-kind software and forge the path for the future of finance.

Our company ethos is centred around our staff and based on three pillars:

1. Happiness: Employee happiness is very important to us and as a management team we ensure the decisions we take help employees to thrive in the workplace. This focus on our staff provides our clients with unparalleled service.

2. Security: FinanSys is funded by years of reserve building without the need for investors or the need to sell the business. This allows us to provide continuity and security for staff and customers. During the Covid-19 pandemic, we have been able to avoid putting any of our team members on furlough.

3. Longevity: FinanSys is here to stay for the longer term. Given the financial stability of the company, it allows us to make decisions with a long-term view in mind. This has led to an impressive track record of industry firsts and innovative solutions for our customers and employees.

About the role

The Content Marketing Specialist at FinanSys is responsible for creating clear, relevant, and high-impact content that supports lead generation and helps convert prospects into customers. This role goes beyond writing, it focuses on understanding our target audience, their challenges, and how FinanSys’ solutions solve them.

Working closely with Sales and Product teams, the Content Marketing Specialist develops website copy, landing pages, case studies, and SEO-driven content that attract the right audience and guide them through the buying journey. A key part of the role is turning complex ERP and financial concepts into simple, compelling messaging that resonates with decision-makers.

This role plays an important part in improving both the quality and conversion of leads by continuously refining messaging based on performance, feedback, and market insights.

We work Monday to Friday 09:00 to 17:30 UK hours (including 1h unpaid lunch break); 37,5h/week.

Role responsibilities;

• Create and optimise website copy, landing pages, and core messaging to improve conversion and lead quality

• Create and optimise content for SEO and AEO, ensuring pages are structured to rank well and provide clear, high-quality answers

• Apply on-page SEO best practices, internal linking, and content structure to improve both visibility and conversion

• Translate complex ERP and financial concepts into clear, engaging, and relevant messaging for target customers

• Produce high-impact content such as case studies, use cases, and thought leadership to support demand generation and sales

• Work closely with Sales and Product teams to ensure messaging reflects real customer needs and objections

• Support campaign execution with content tailored to specific audiences, industries, and use cases

• Continuously refine content based on performance data, feedback from sales, and market insights

• Maintain consistency of tone, positioning, and messaging across all channels

• Contribute to improving overall website experience and user journeys from a content perspective

About the candidate

Essential;

• 4+ years of experience in content marketing, copywriting, or similar roles in a B2B environment

• Proven track record of creating content that supports lead generation and conversion (not just traffic)

• Strong experience writing for websites, landing pages, and sales-focused content (e.g. case studies, use cases)

• Solid understanding of B2B buyer journeys and how content supports different stages of the funnel

• Ability to translate complex or technical topics (e.g. ERP, finance systems, software) into clear, engaging messaging

• Good understanding of SEO and AEO fundamentals, with a focus on intent, relevance, and conversion

• An analytical mindset, with the ability to use data and feedback to improve content performance

• Experience collaborating with cross-functional teams (marketing, sales, product)

• Strong attention to detail and ability to maintain consistency across messaging

• Familiarity with tools such as Google Analytics and Search Console

• Excellent written English (fluent level)

Nice to have skills;

• Experience in a B2B SaaS or ERP / financial systems environment

• Familiarity with tools such as ahrefs

• Experience supporting campaigns (paid, organic, or events) with tailored content

• Basic understanding of UX principles and how content impacts user experience

What we offer;

• Friendly, open, and international team culture where ideas are shared freely and everyone is encouraged to contribute

• Regular team meetups (depending on your location) to stay connected and build relationships beyond day-to-day work

• Sick leave and compassionate leave to support you when you need it most

• Equipment provided to ensure you have everything you need to do your best work

• 33 days of paid holidays (including UK bank holidays)

• Competitive salary

• Fully remote work

Recruitment process;

Our recruitment process is designed to be clear, efficient, and give both sides a good understanding of the fit:

1. Initial screening: A short call to get to know you, your background, and your expectations, and to answer any initial questions.

2. Interview with Hiring Manager & HR: A more in-depth conversation focused on your experience, approach to your work, and how you think about solving problems relevant to the role.

3. Task: A short, practical task to understand how you approach real-world scenarios related to the role.

4. Task review meeting: A follow-up discussion where you walk us through your approach, thinking, and decisions.

5. Decision

We aim to get back to you with our feedback as quickly as possible.