CRM & Marketing Automation Team Leader

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 30 million people from 180 countries have already purchased more than 100 million digital items. Why? Sellers from all over the world present a rich offering of over 75,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of 400 exceptional experts representing 12 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2023 over 180 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI), augmented reality (AR), and specialized cybersecurity solutions.

We regularly check job satisfaction. According to the latest survey, as many as 88% of us are satisfied with work-life balance, 93% appreciate teamwork, and 83% value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience-based insights are also considered a significant asset. We invite you to join us on the journey of co-creating Gate2Adventure – the gateway to the world of digital entertainment. 

We’re waiting for you!

Join us as a CRM & Marketing Automation Team Leader and become part of a team shaping the future of building relationships with millions of users worldwide. You will co-create advanced CRM strategies, implement cutting-edge technologies, and scale marketing initiatives on a global level. This role offers not only the opportunity to work on ambitious projects but also to develop your professional skills in a global e-commerce environment.

You will be responsible for co-developing and executing innovative marketing automation strategies, with a focus on onboarding, retention, and reactivation, driving long-term business growth. You will play a key role in creating unique user experiences for G2A.COM customers across the globe.

If you combine strategic thinking with strong data analysis skills, have extensive experience in managing CRM projects and processes, and excel at leading teams effectively, this role is perfect for you. Join us to help grow one of the fastest-growing e-commerce platforms and achieve your professional aspirations.

Your responsibilities:

• Developing and implementing marketing automation strategies.
• Designing marketing campaigns for every stage of the user lifecycle, with a focus on onboarding, retention, and reactivation.
• Defining campaign scenarios, creating workflows, and designing customer touchpoints.
• Integrating and optimizing communication channels such as email, SMS, and push notifications.
• Creating highly personalized, data-driven campaigns that enhance customer loyalty.
• Monitoring and improving campaign performance through KPI analysis and analytics tools.
• Optimizing and experimenting with existing workflows to achieve better engagement and conversion rates through A/B testing and continuous iteration.
• Collaborating closely with marketing, product, and analytics teams to plan and develop new initiatives.
• Reviewing marketing automation workflows created by other teams within the company, providing constructive feedback, and identifying potential challenges during the planning process.
• Managing marketing automation tools and technologies and integrating them with CRM/e-commerce systems.
• Leading and mentoring a team of marketing automation specialists.
• Staying updated on trends and innovations in marketing automation and implementing modern solutions.
• Leveraging industry insights to enhance customer engagement and retention strategies.
• Managing the marketing automation budget and preparing regular reports for key stakeholders.

You're a perfect match for the role, if:

• You have at least 3 years of experience in a similar position.
• You have experience working with the Synerise platform.
• You have experience designing complex omnichannel campaigns.
• You are familiar with the gaming industry.
• Your English proficiency is at least B2 level in both spoken and written communication.
• You possess excellent organizational skills and multitasking abilities.
• You can build relationships and explain complex matters in a simple way.
• You have analytical skills and can work effectively in dynamic situations.
• You are skilled at managing teams and projects in an international environment.

Why joining us worth it:

• Hybrid or/and remote workplace model
• You receive all the necessary work resources, such as a laptop and/or a phone
• We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
• We provide an opportunity for realizing new ideas and appreciate them a lot
• We encourage the development of skills and competences with internal and external trainings
• We value DEI – Diversity, Equity & Inclusion
• We support grassroots initiatives and take part in charity events
• We offer valuable benefits, such as:
• the welcome pack,
• vouchers for the Motivizer platform (each month the employees receive a pool of 220 points they can spend on many products and services available in the system),
• private healthcare
• the MultiSport card,
• an opportunity to take part in internal and external trainings and industry events,
• many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services