Google Ads Specialist — Education Lead Generation

Google Ads Specialist — Education Lead Generation

Location: Kraków, Poland (on-site, 300m from Rynek Główny) Company: Generation Marketing Language: Fluent English required (written and spoken)

About Us
Generation Marketing is a performance-driven lead generation agency working with leading education clients across North America. We specialize in driving qualified student inquiries for colleges, universities, and online programs through paid digital channels. We’re growing our Kraków team and looking for a sharp, hands-on paid media specialist to take ownership of client campaigns.

The Role
We’re hiring a Google Ads Specialist to manage and optimize paid search and display campaigns for our portfolio of education clients. You’ll be responsible for the day-to-day performance of multiple accounts — driving lead volume, improving lead quality, and hitting cost-per-lead targets. This is a hands-on role for someone who genuinely enjoys being in the accounts and pulling the levers, not just reporting on them.
Important: This role involves direct, regular communication with English-speaking clients and an international team. Strong professional English — both written and spoken — is essential. You’ll be writing client-facing emails and reports, joining client calls, and presenting performance updates, so this isn’t a role where conversational English is enough.

What You’ll Do

• Build, manage, and optimize Google Ads campaigns (Search, Performance Max) across multiple client accounts

• Own campaign performance: lead volume, CPL, lead quality, and conversion rates

• Conduct keyword research, write ad copy in English, and continuously test creative and bidding strategies

• Monitor accounts daily, identify issues quickly, and make data-driven optimizations

• Communicate directly with clients via email and on calls — providing clear performance updates, answering questions, and walking through strategy

• Work closely with our landing page and CRO team to improve full-funnel performance

• Collaborate with team members on strategy, troubleshooting, and account growth

What We’re Looking For
Required:

• Fluent professional English — written and spoken. You will be in regular contact with English-speaking clients and team members, writing reports and emails, and joining client calls. This is non-negotiable for the role.

• 3+ years of hands-on Google Ads experience managing multiple accounts

• Demonstrated expertise in Search, Performance Max, and conversion-focused campaign structures

• Strong analytical skills and comfort working with Google Analytics, GTM, and conversion tracking

• A proactive, accountable working style — you tell us when something isn’t working and ask for help when you need it

• Lives in or near central Kraków and can work from our office daily

Nice to Have:

• Experience managing Meta (Facebook/Instagram) ad campaigns

• Experience with LinkedIn Ads

• Background in education, lead generation, or B2C performance marketing

• Familiarity with CRMs and lead routing systems

Why Join Us

• Beautiful office in the heart of Kraków, just 300 meters from Rynek Główny

• Work with a talented, international team on accounts that move real numbers

• Direct ownership of campaigns and visible impact on the business

• Opportunities to expand into Meta, LinkedIn, and broader paid media

• Collaborative culture where good work and honest communication are valued