Marketing Manager

About the Company: IDENTT is Poland’s leading provider of AI-driven identity verification and fraud prevention solutions. Our technologies—ranging from automated document analysis to facial recognition and biometrics – are trusted by top banks, fintechs, gambling, and e-commerce companies. We are currently at a pivotal moment of growth as we undergo a strategic transformation into a new global brand. We are looking for a visionary yet hands-on Marketing Manager to lead this transition and scale our international presence.

About the Role: As a Marketing Manager, you will be the architect of our brand’s next stage of global growth. This is a high-impact, player-coach role that combines strategic brand transformation with strong performance marketing execution. You will manage the end-to-end rebranding process, optimize our lead-generation engine, and build our authority in the global market. This position is ideal for an experienced, hands-on marketer who thrives in fast-paced environments, takes ownership, and confidently balances strategy with day-to-day operational execution in a scaling organization.

Responsibilities:

• Coordinate the work of the internal team and external service providers.

• Lead the implementation of the new visual identity and website rollout (WordPress).

• Create and manage the publication roadmap and content across all digital platforms (including video content, webinars, blog posts, and expert articles).

• Develop and execute the rebranding communication strategy across social media, newsletters, and direct customer communications.

• Optimize the lead generation funnel (inbound and outbound) including Google Ads and LinkedIn/email outreach.

• Collaborate closely with Sales and Product Teams. 

• Co-create Go-to-Market strategies.

• Oversee SEO strategy and the organic positioning of the new domain.

• Create and manage the event calendar, including preparation of booths, promotional materials, and sales collateral.

• Analyze event performance and effectiveness based on generated business leads.

Requirements:

• 10+ years of marketing experience, including at least 5 years in a managerial role, with a background in both startups and SMEs and proven success scaling processes while maintaining agility.

• Proven track record in international IT/Software environments. 

• Proficiency in Google Analytics, Google Ads, Pipedrive, WordPress, and outreach automation tools (e.g., LGM, Apollo, LinkedIn Sales Navigator).

• Experience working in a fast-paced environment and a hands-on approach.

• Fluent English and Polish (min. C1 level).

• A strong professional presence on LinkedIn is highly valued (thought leadership/PR-oriented mindset).

• Based in or near Wrocław, with a commitment to being on-site as part of our hybrid model.

We Offer:

• The opportunity to lead a major global brand transformation.

• Direct impact on the growth of a leader in AI-driven cybersecurity.

• Learning and development opportunities in the fields of AI, biometrics, and computer vision.

• A modern office located close to the center of Wrocław.

• Private healthcare package and Multisport card.