Digital Marketing Specialist

Job Description

Digital Marketing Specialist

Department: IG Prime Marketing

Reports to: Head of IG Prime Marketing

Minimum compensation: starting from 11 000 PLN. The final offer will be determined based on the candidate's experience and competencies.

So, who are we?

Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

About IG Prime

IG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.

The Role

We are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team. This role is perfect for a numbers-focused marketer who thrives on optimising campaigns and driving measurable results. You will be responsible for managing our paid media strategy, lead generation initiatives, and digital performance across multiple channels.

Key Responsibilities

• Manage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platforms

• Execute PPC campaigns with a focus on lead generation and conversion optimisation

• Design and implement email marketing campaigns, analysing performance metrics and improving engagement rates

• Maintain and update website content

• Monitor and report on digital marketing performance using analytics tools, providing actionable insights

• Conduct A/B testing across all digital channels to continuously improve campaign effectiveness

• Manage marketing budgets and ensure optimal ROI across all paid channels

• Collaborate with sales teams to align marketing qualified leads with business objectives

• Stay current with digital marketing trends and platform updates relevant to B2B financial services

What We're Looking For

• 3-4 years of digital marketing experience, preferably in B2B or financial services

• Proven experience managing paid social campaigns on LinkedIn and Twitter

• Hands-on experience with programmatic advertising platforms (Google DV360 or similar)

• Strong PPC campaign management skills (Google Ads)

• Proficiency with analytics tools (Google Analytics, Adobe Analytics, or similar)

• Experience with email marketing platforms and marketing automation

• Website editing experience using CMS platforms

• Strong analytical mindset with excellent attention to detail

• Ability to interpret data and translate insights into actionable strategies

• Results-oriented approach with a track record of achieving KPIs

• Excellent communication skills and ability to present performance data clearly

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm

• Think Big: Focus on the problems that most impact commercial outcomes

• Champion the client: Understand and prioritise client's needs

• Deliver at pace: Push for fast, sustainable growth;

• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

• Flexible working hours & hybrid working 

• Home office equipment reimbursement  

• Performance-related bonus

• Private medical cover for you and your family/partner (Medicover)

• Multikafeteria system (you can choose a multisport card, vouchers, etc.) 

• Life insurance (Generali) 

• Employee-led LGBTQ+, Women’s, Black, and Parents & Carers networks with an annual budget for organizing events & projects that foster an open, diverse, and inclusive culture  

• Career-focused technical and leadership training in-class and online, incl. unlimited access to the LinkedIn Learning platform

• Well-being events as well as Employee Assistance Programme

• Summer picnic, New Year party and other social events  

• 3 additional days off a year - 1 to celebrate your Birthday and 2 for voluntary work

Learn more about the Perks here!

Join us for this exciting journey. Apply now!