Online Activation Manager 💻

L'Oréal Group is leading the world in beauty and pioneering the world of beauty tech, we are 86K employees across 150 countries on five continents.

Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products.

At L’Oréal Dermatological Beauty, our mission is to offer life-changing and sustainable dermatological solutions to all. The Dermatological Beauty Division is the world leader in dermocosmetics, with international skincare brands recommended by healthcare professionals and distributed in healthcare outlets worldwide. Our global brands portfolio is composed of 5 brands which offer a range of skincare and haircare products skin catering to both pathological and demanding aesthetic needs: from dermatological to esthetic skincare and from the most accessible ranges to the most premium ones.

That’s about us… now what about you?

🌟As Online Activation Manager, your scope will be:

• Activation Planning & Execution: Develop and implement comprehensive activation plans, including trade plans, promotional calendars, sampling strategies, gift-with-purchase (GWP) programs, product launches, and other initiatives tailored to each online partner. 
• Retail Media Management: Strategically plan and execute Retail Media campaigns (both on-site and off-site) to maximize brand visibility, drive traffic, and optimize conversion rates within designated budgets. 
• Joint Business Planning (JBP): Collaborate closely with key online retail partners to develop joint business plans and aligned event calendars, leveraging key selling moments, the retailer's trade plan, and L’Oréal’s Dermatological Beauty (LDB) National Ambition Plan (NAP) and Channel Action Plan (CAP) for the Dermocosmetics Division. 
• Owned Media & 360° Campaigns: Leverage partner-owned media channels for enhanced brand presence. Develop and implement joint 360° marketing campaigns with online retailers, encompassing media activations, traffic generation initiatives, influencer collaborations, and other relevant activities. 
• Category Development: Partner with online retailers to co-create and enhance the dermocosmetics category experience, integrating opportunities for professional advice and consultation online. 
• E-merchandising & Content Strategy: Collaborate with internal teams to optimize e-merchandising and develop engaging content strategies to enhance the online shopper journey and drive conversion. 
• Performance Measurement: Monitor and analyze the effectiveness of all activation initiatives, providing regular performance reports and insights to optimize future strategies. 
• Collaboration: Actively participate in LDB meetings, fostering collaboration between Sales, Marketing, Business Development, and business planning to ensure alignment between brand priorities and marketing/sales support. Communicate clearly with all stakeholders to achieve business objectives. 
• Projects: Manage e-commerce-related digital projects.
• Working with Pure Players & Marketplaces: you will be a key driver of our dermocosmetics category growth within the dynamic e-commerce landscape. You will be responsible for developing and executing innovative omnichannel activation strategies for L’Oréal’s Dermatological Beauty (LDB) brands on key pure player platforms (e.g., Notino, Makeup.pl) and marketplaces (e.g., Allegro). Your focus will be on building strong partnerships with these crucial online retailers, maximizing brand visibility, driving online sales, and elevating the consumer experience within the dermocosmetics category.

🔍You are a perfect match if you have:

• Proven experience as an E-commerce Manager, E-commerce Activation Manager, Online Trade Marketing Manager, Shopper Marketing Manager or a similar role within the beauty, personal care, or FMCG industry, with a strong focus on pure players and marketplaces. 
• Deep understanding of the e-commerce landscape, including marketplace dynamics, online shopper behavior, and digital marketing trends. 
• Strong expertise in Retail Media planning and execution, including campaign optimization and performance analysis. 
• Experience in developing and implementing Joint Business Plans (JBP) with major online retailers. 
• Excellent communication, negotiation, and relationship-building skills to effectively collaborate with internal and external stakeholders. 
• Strong analytical and problem-solving skills with the ability to interpret data and derive actionable insights. 
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. 
• University degree in Marketing, Business Administration, or a related field. 
• Fluent in English and Polish.

🌟We offer: 

• Plenty of opportunities to grow – cross-divisionally and functionally. 
• Rich e-learning package.
• Attractive benefit package including sports card, private health care, life insurance, pension package, and internal boutique with a discount, and product allocations.
• Annual bonus system.
• Diversity & Inclusion: L'Oréal promotes equal opportunity, diversity and inclusion. We prevent discrimination and harassment of any kind based on gender, skin color, religion, sexual orientation, origin, or disability. We walk the talk every day when it comes to Diversity & Inclusion.