Paid Social Specialist - 100% remote possible

Your role and main tasks

The goal: 

• Plan and execute paid social campaigns that directly contribute to business growth

• Maximize ROI and efficiency across platforms (Meta, TikTok, etc.)

• Translate business goals into full-funnel media strategies

• Continuously analyze and optimize campaigns based on data insights

• Scale ad performance while maintaining or improving KPIs

Daily tasks:

• Plan, launch, and manage paid social campaigns across platforms (Meta, TikTok, etc.)

• Monitor performance metrics (CPA, CTR, etc.) and optimize campaigns in real-time

• Analyze data and identify actionable insights for continuous performance improvement

• Manage budgets and pacing across multiple campaigns and clients

• Collaborate with creative teams to brief, review, and test ad creatives

Projects:

• Work on strategy for paid social lead campaigns

• Optimizing the current campaigns (both static & DPA formats)

• Ramping up Video Ads stategy

• Testing new Paid Social channels

You will need

Professional requirements for the candidate:

• 2–3+ years of hands-on experience managing paid social campaigns (Meta Ads, Pinterest Ads, TikTok Ads, etc.)

• Proficient in Meta Ads Manager: campaign structuring, A/B testing, remarketing

• Knowledge of Meta dynamic product ads, Pixel

• Strong analytical skills: ability to interpret KPIs (CPA, CTR, CPM) and turn insights into action

• Experience developing paid social strategies from scratch (media planning, budget allocation, channel mix)

• Experienced in both lead generation and e-commerce campaigns

Nice to have:

• Basic knowledge in Google Tag Manager

• Knowledge of feed tool management

• Knowledge of marketing automation tools (Smartly etc.)

Personal requirement for the candidate:

• Proactive, data-driven, and self-sufficient – someone who brings ideas to the table, not just executes

• Passionate about paid social and up to date with the latest trends, formats, and targeting options

• Strong communicator – able to explain complex campaign performance clearly to team

• Strong proficiency in Excel or Google Sheets – able to build reports, analyze raw data, create pivot tables, and perform advanced functions

Benefits

• Private healthcare- we provide access to the best specialists for you and your loved ones through Luxmed.

• Language classes- join English, German, and Polish lessons in small groups, tailored to your current skill level.

• Remote or hybrid work model- for employees from Wrocław and surrounding areas, we offer the hybrid work, with flexible hours to fit your daily schedule.

• Modern office in the heart of Wrocław- our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots.

• Multisport card- stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities.

• Wellbeing Program- Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle.

• Fruit Mondays & more- we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too.

• Team events with great people- we love spending time together after hours,whether it’s fun office meetups or organized outings.

Sounds good?

We can't wait to get to know you. Apply now!