Digital Marketing Operations & KPI Manager

Digital Marketing Operations & KPI Manager (B2B)

100% Remote – candidates from all of Poland welcome

Role Summary

This is not a marketing execution role.

This role exists to validate, reconcile, and enforce accuracy across marketing data, CRM systems, and revenue reporting.

You are responsible for identifying why numbers do not match across:
• Google Ads / Meta Ads
• CRM (GoHighLevel)
• Data warehouse (Postgres)
• Reporting dashboards (Grafana)

If data is inconsistent, you are expected to trace the issue to the root cause.

Responsibilities

• Validate lead attribution across ad platforms, CRM, and reporting layers
• Audit CRM pipelines, opportunity stages, and lifecycle integrity
• Identify discrepancies between marketing data and revenue outcomes
• Investigate tracking gaps (UTMs, forms, calls, integrations)
• Work with developers to resolve data inconsistencies
• Maintain structured logs of discrepancies and resolutions
• Approve KPI accuracy before reporting is used for decisions

Requirements

• Proven experience working with real production data (not theoretical)
• Strong ability to investigate and explain discrepancies across systems
• Experience with CRM pipelines and lead lifecycle tracking
• SQL or equivalent data querying ability (required)
• High attention to detail and structured thinking
• Strong written English (C1)

Mandatory Screening Task (Required for Review)

You are reviewing performance data:

• Google Ads reports: 120 leads
• CRM reports: 95 leads
• Dashboard reports: 110 leads

Explain step-by-step how you would identify where the discrepancy comes from.

Your answer must include:
• What you check first
• What systems you validate
• What assumptions you test
• How you isolate the root cause

Applications without this answer will not be reviewed.