Performance Marketing Specialist (Mid/Senior) (B2B SaaS, SMB)

Performance Marketing Specialist (Mid/Senior) (B2B SaaS, SMB)

Location: (Poland or EU-based)

Employment type: Flexible, part-time (approx. 1/4–1/2 FTE – ideal for a freelancer or consultant)

At Livespace, we love enabling SMB success by helping sales teams worldwide achieve predictable growth through sharing knowledge and best practices, thanks to our process-oriented SaaS CRM.

We’re currently looking for an experienced Performance Marketing Specialist to strengthen our marketing team. You’ll work closely with the Demand Generation Lead to plan, execute, and optimize campaigns that drive leads and growth for our product.

Ready for your next adventure?

This role focuses on managing Google Ads campaigns across the Polish and Romanian markets. At the core of our Google Ads account are Search campaigns, but we’re also using PMAX and Demand Gen campaigns to reach wider audiences. Our account is structured around the stages of the marketing funnel and is optimized primarily for MQLs.

We’re looking for people who are not looking to copy what everyone else is doing, but are open to testing new things and implementing “out-of-the-box” marketing tactics. 

Your key tasks will be:

• Run and optimize Google Ads campaigns for the Polish and Romanian markets, focused on lead generation and awareness for our CRM product.

• Monitor and analyze KPIs and provide actionable recommendations to improve campaign ROI.

• Collaborate with the Demand Generation Lead on campaign strategy, ideation, testing (A/B), and funnel optimization.

• Manage budgets efficiently to maximize ROAS and ensure alignment with marketing objectives.

• Coordinate creative assets with our marketing and content teams to ensure consistent, high-quality ad materials and landing pages.

• Prepare regular reports and insights using GA4, Looker Studio, and other analytics tools.

KPIs you’ll own

• Number of MQLs generated from outbound prospecting

• Conversion rate from MQL → SAL

• Sequence effectiveness (reply & booking rate)

• CRM hygiene: completeness and accuracy of data

About you

• 3+ years of experience in performance marketing - ideally in B2B SaaS or lead generation environments.

• Strong expertise in Google Ads — hands-on experience with Google Ads is a must; Bing Ads is a nice bonus.

• Analytical mindset – comfortable working with Google Analytics 4, Google Tag Manager, and Looker Studio. Bonus points if you worked with Metabase, Customer.io or Livespace before!

• Strategic thinking – ability to translate data insights into actionable marketing improvements.

• Self-driven and organized – able to manage your workload independently and take ownership of your results in a remote, part-time setup.

• Language skills: fluent Polish and good English (written and spoken). 

  Romanian not needed! 

What we offer

• Flexible, remote collaboration – work part-time (approx. 1/4–1/2 FTE) on your own schedule. Perfect for a freelancer or independent specialist looking for a meaningful, long-term partnership.

• Competitive pay – 5,000–7,000 PLN net/month (B2B), depending on experience and time commitment.

• Real impact – you’ll own the performance marketing channel and have a direct influence on Livespace’s digital strategy.

• Professional growth – work alongside an experienced Demand Generation Lead, test new ideas, and build your strategic marketing portfolio.

• Startup culture – a friendly, open, and data-driven environment where your ideas matter and bureaucracy doesn’t.

• Modern marketing stack – access to the latest tools (Metabase, Customer.io, Zapier, Claude, Chat-GPT, Gemini and anything else you’ll need!)

If you’re a performance marketer who loves optimizing campaigns, experimenting with data, and wants to work flexibly with a growing SaaS brand 👉 We’d love to meet you!

Apply now!

🚀 Join Livespace and help us build smarter sales teams.

Why join Livespace?

We've got 4 great reasons for you!

You'll be creating a CRM that has our clients' hearts.

• Livespace looks at sales differently, our process-focus means that our clients are working in a CRM that really reflects their day-to-day and helps them practically achieve their targets and goals.

You'll be responsible for your own backyard.

• We say no to micro-management. We take ownership of our work and strive to perform at a recommendation-worthy level at all times. And, because we work in Scrum, we're able to keep random tasks and unplanned work from causing chaos in our everyday work.

You'll have room to experiment.

• We're ambitious, creative, and like to take on new challenges and ideas while keeping in mind the risk and consequences involved. We're not afraid of making mistakes, but we do like to learn from them as fast as possible.

You'll have room to grow and experts to lean on.

• We pride ourselves on being experts and keeping a growth-mindset going in everything we do. Sharing knowledge and best practices are at the heart of culture. We make sure to stay on top of the innovation and take advantage of outside expertise as part of our everyday work.

Reporting to

Demand Generation Lead - Wojciech Kosmala

About Livespace

We help SMB sales teams achieve predictable growth with a process-oriented SaaS CRM. Over 1,200 companies use Livespace to run sales the way they actually work.