Product Copywriter

Join us as a Product Copywriter

Localo's mission is to transform marketing for local businesses using advanced technologies, including AI. Currently, we focus on optimizing Google Business Profiles and building a robust product for marketing agencies. Our long-term goal is to create a tool that works like an automated marketing agency, accessible to every business, offering high-quality AI-supported marketing services. We believe every entrepreneur should be able to focus on growing their business, while effective marketing is readily available. Localo is loved by its users, and we aim to triple our results in 2026 — this is an exciting opportunity to join a fast-growing team.

We are looking for a motivated Product Copywriter to create and maintain all in-product content, marketing emails, and product landing pages. Your work will ensure that all communication is clear, consistent, and engaging, improving the overall user experience.

Responsibilities

• Write and maintain in-app UX copy, including CTAs, tooltips, error messages, empty states, registration flows, and onboarding content, working directly in Figma with the product team.

• Design and optimize automated email sequences, including onboarding, educational, and transactional messages sent from the app.

• Write and test copy for product landing pages and key sections of localo.com and localo.site.

• Regularly review the interface, messages, and pages, identifying opportunities for improvement and implementing changes.

• Collaborate with product designers, marketing, and PMs to ensure a consistent product language.

• Propose new messages, A/B experiments, conversion tests, and improvements to flows and tone of voice.

• Maintain a consistent brand voice across all product content.

• Analyze user feedback and behavior to identify areas for content optimization.

• Stay up-to-date with UX writing trends and product communication best practices.

Requirements

• Minimum 3 years of experience in copywriting, preferably in product or UX writing.

• Excellent command of English and Polish.

• Ability to create clear, concise, and engaging copy for users.

• Attention to detail, strong organizational skills, and reliability.

• Effective communication skills and ability to work in a team.

Nice to Have

• Experience working with digital products or applications.

• Familiarity with AI tools for content creation.

• Basic understanding of UX optimization and in-app communication.

• Knowledge of UX principles and microcopy best practices.

How We Work

• Flexible working hours and fully remote work from anywhere in the world.

• Agreed "availability hours" from 11:00 AM to 2:00 PM.

• Weekly team meetings to discuss product and marketing plans.

• Continuous improvement of processes and collaboration as the company grows.

• Focus on individual impact on the product and marketing, with an open feedback culture.

• Trust-based collaboration — no unnecessary bureaucracy or time tracking.

• Work is conducted in English and Polish.

What We Offer

• B2B contract: 6–8K PLN net/month (negotiable depending on experience).

• Up to 26 days of paid leave per year.

• Support for professional development: funding for courses, training, and conferences.

• Emphasis on good relationships, open communication, and a positive work environment.

• Fully equipped workspace.

• Collaboration with a highly energetic and enthusiastic team.

Recruitment Process

1. Send your CV / experience description + (if possible) a list of completed projects/clients to: career@localo.com

2. Initial conversation with the team.

3. Possible test project.

4. Discussion with the main team.

5. Hiring decision.

All applications should be sent to career@localo.com