Our client is a large organisation in the Consumer Goods industry. They are known for their commitment to quality and innovation, with a strong presence in the market.
- Developed and implemented marketing strategy, managed A&P budget
- Developed, implemented, coordinated and optimize brand activations and media campaigns: -digital: website, landing pages, Facebook, Instagram, influencers, YouTube, AdWords, email marketing, ecommerce content
- BTL/trade: POSM; catalogues, brochures, stands, etc.
- Managed product portfolio and launches
- Deliver product / brand presentations and trainings to sales team and key local customers
- Monitor and analyzed market performance; prepared reports, recommendations
- Cooperation with HQ and company's departments: sales, sales reps, finance, logistics
- Cooperation with agencies: strategic, media, creative and production - briefed, negotiated terms of agreements, managed contracts
- Ensure all marketing activities comply with the company's brand strategy and values.
- A degree in marketing or a related field.
- Proven experience in Marketing department, in brand management or trade marketing teams, in international company
- Strong analytical skills and data-driven thinking.
- Excellent understanding of the full marketing mix.
- Highly creative with the ability to think out of box.
- Strong project management and performance measurement skills.
- Multisport card and medical care benefits.
- Opportunity to work in a vibrant and dynamic environment in Warsaw.
- Chance to manage an established brand on the market
- Potential for career progression within the company.
- Developed and implemented marketing strategy, managed A&P budget.
- BTL/trade: POSM; catalogues, brochures, stands, etc.