Content Marketing Specialist

About Miquido:

Miquido delivers digital products based on data science and artificial intelligence. The company's team combines data analysis, functional design and modern technologies, ensuring application development at every stage of a product's life - from the idea, through UX design to app development and optimisation.

Deloitte Technology Fast 50 CE recognized Miquido as one of the fastest-growing companies dealing in the development of digital products in Central Europe. The company's projects implemented for HelloFresh, TUI and Play have been recognised by Google, TIME, UK App Awards, Webit Awards, and Mobile Trends Awards. The company has delivered successful products for, among others: Abbey Road Studios, Skyscanner, PLAY, Nestle, TUI, Aviva, AXA, HelloFresh or Kazar. The company specializes in solutions for the fin-tech, telecommunications, healthcare, music and tourism industries.

You + Miquido =

• design and execute SEO-driven content strategy to align with broader business goals
• conduct keyword research to identify high-impact topics and search trends
• create the quarterly blog post plan
• write, edit and optimize content in multiple formats (including blog articles, landing pages, ebooks)
• implement SEO best practices (including keyword integration, meta tags, internal linking, and readability optimization)
• use AI and automation tools to streamline content production
• hold the responsibility for content distribution
• follow & improve the company’s Tone of Voice
• measure, analyze and report on content marketing performance
• conduct A/B testing for headlines, CTAs, and content structure
• provide insights and recommendations based on data-driven analysis
• manage external content pieces like articles by external writers, developers, etc.
• support the work of other marketers and non-marketing departments, especially Sales

You can be the perfect match for us, if you have:

• 2+ experience in content creation, preferably in a software company
• exceptional written and spoken English & Polish (min. C1)
• experience in lead generation through content marketing
• strong communication and copywriting skills
• knowledge of SEO writing practices
• knowledge of tools, including Google Search Console, Semrush, SurferSEO, Google Analytics, Hubspot
• outstanding ability to think creatively and strategically
• can-do attitude and high communication culture
• problem-solving skills

It can be love at first sight if you have:

• Master's or Bachelor's degree (preferred: English, marketing, PR, communications)
• experience in B2B marketing
• knowledge of the technology sector
• a personal network of PR contacts

What do we offer?

• salary: 7,200 – 10,800 PLN net B2B or 6,000 – 9,000 gross CoE
• ambitious, creative, talented & highly experienced team
• contributing to projects for clients all over the world
• flexible working hours and a possibility to work remotely
• life insurance and private medical care
• HearMe Platform – anonymous and free psychological support
• chillout room with table soccer, ping-pong, billiard, Xbox & PS5 console
• discounts on Apple products

PS. If you're wondering whether you meet all the above points, no worries - give it a try, we don’t bite. 😉

We value your trust in providing us your data, thus we are striving to use commercially acceptable means of protecting it. Below you will find the necessary information about the data we collect and process when you send us your CV.

The controller of your personal data is Miquido Spółka z ograniczoną odpowiedzialnością sp. k. with its seat in Krakow, Zabłocie 43a, 30-701 Kraków, Poland (“Miquido”, “We”, “Our” or “Us”). See more