Content Marketer (Hands-on)

Cooperation model: B2B

Compensation: from PLN 9 000 net (B2B) + company equity

Red Sky is conducting this recruitment process. The collaboration concerns a new startup in the healthcare industry.

About us

We’re building new healthcare for men - evidence-based, expert-led, and built from scratch.

We’re at a very early stage and moving fast. That means a lot of things are being created in parallel - ideas, content, processes, decisions. We’re looking for a hands-on Content Marketer to help us build and monetize demand from day one.

This is a builder role in an early-stage startup - not a “manage agencies and Google Sheets” position. You’ll co-create the content engine strategy directly with our Head of Growth, and execute it end-to-end: from ideas to content creation (copywriting, graphic design, simple video edits) to publishing to learning and iterating.

If you’re hungry, startup-minded, and ready to learn by doing (fast) AND you can think strategically about positioning and narratives - and then actually ship the content yourself: let’s talk.

What you’ll do

You’ll work closely with the Head of Marketing and CEO to bring the company’s strategy to life through daily content.

• Co-create our entire content strategy - translate product and business objectives into clear, cohesive positioning and messaging,

• Build consistent narratives across all touchpoints that resonate with our ICP (men 35–60 navigating health decisions),

• Collaborate with the Head of Product to sharpen positioning, value propositions, and customer evidence,

• Define themes, formats, and content pillars that map to customer pains and buying stages,

• Build a content/demand generation system that ships consistently:

  • Long-form and short-form content across major social platforms

  • Email newsletters

  • Landing pages and website copy

  • Scripts for videos recorded by our doctors and thought leaders

  • Ad copy and creative asset

• Own the entire content creation process end-to-end - from strategy to writing copy, graphic design, simple video edits, to publishing,

• Use AI tools effectively to accelerate research, drafting, and iteration - while maintaining quality and originality.

• Run distribution like a product - not just hit ‘publish’:

  • Repurposing frameworks across channels

  • Channel testing (email, communities, new platforms, partnerships)

  • Engagement and community building

• Measure what matters most - track performance, learn from data, and iterate on strategy,

• Think like a growth marketer: understand how content drives awareness, nurtures leads, and supports conversion.

  
  

What we’re looking for

• Positioning & content strategy skills - you understand business, product, and audience deeply enough to turn it all into a cohesive, compelling narrative,

• Copywriting craftsmanship - strong writing and editing skills with clarity, structure, tone, and persuasion. You can write everything from tweets to long-form articles,

• Graphic design skills - you can create marketing assets yourself using Figma, Canva, or similar tools. Not pixel-perfect design, but visually effective content,

• Simple video editing - ability to cut, trim, add captions, and polish short-form video content,

• Distribution mindset - you plan how content reaches people, how it impacts them, and how it drives business results,

• AI-native workflow - you actively use AI tools (Claude, ChatGPT, Midjourney, etc.) to accelerate your work while maintaining quality and adding human judgment,

• Analytical habits - comfortable with performance tracking and learning from data (GA4, Search Console, social analytics),

• Ownership + speed - you work independently, prioritize ruthlessly, and ship in an early-stage startup environment,

• Fluent in Polish and English.

  
  

Strong plus

• Experience in health, wellness, or other regulated industries where trust, compliance, and market education matter,

• Basic-to-intermediate performance marketing skills (Google Ads, Meta Ads),

• Experience with SEO/SEM and understanding of how content supports organic growth,

• Product marketing instincts - positioning, messaging, value propositions, customer evidence.

  
  

Nice to have

• Experience building a content engine from scratch in an early growth phase,

• Experience hosting webinars, events, or community-led growth initiatives,

• Familiarity with marketing automation tools (Klaviyo, HubSpot, etc.).

What’s in it for you

• Direct, daily collaboration with the Head of Growth and core leadership team in a flat hierarchy environment,

• A steep learning curve across operations, strategy, communication and startup building,

• Real responsibility and impact from day one - not a „support-only” role,

• A chance to grow into a senior role (e.g. Head of Marketing) as the company scales,

• Basic remuneration ~ PLN 9,000 net (B2B) + VAT (or more - based on your seniority level),

• Equity package in the company you help build,

• A chance to shape how men in Europe think and take care of their health,

• Hybrid work model and flexible structure - focused on outcomes, not hours.