Lead Generation Specialist

About the Role:

We are looking for a Lead Generation Specialist to join our business development team.

You will help identify and connect with potential clients through outbound campaigns. Your work will focus on research, data gathering, and supporting the execution of multichannel outreach campaigns. This role is ideal for someone who enjoys working with data, analyzing business needs, and exploring digital solutions in marketing and CMS technologies.

Key responsibilities:

• Research and identify companies matching our Ideal Customer Profile (ICP) and key decision-makers matching our buyer personas
• Support campaigns execution but also build your own campaigns gradually, mainly through email channel.
• Use tools like Apollo, LinkedIn Sales Navigator, and CRM (Hubspot).
• Analyze performance, report results, and suggest improvements.
• Monitor public tender databases for new business opportunities.
• Collaborate closely with the marketing specialist and other members of the business development team to align strategies and share insights.

Who we are looking for:

• Someone with solid knowledge of mar-tech and advanced CMS solutions—understanding the value, benefits, and business impact these technologies provide.
• Analytical thinker and sourcer with passion for marketing tools, who enjoys research, exploring business challenges, and finding ways to address them.
• Ideal for a marketing specialist looking to transition into a lead generation-focused role.
• Strong understanding of marketing team structures, personas, and marketing functions.

Skills and experience:

The following skills and experience highlight the focus areas for this role. We understand it may be difficult to meet all these criteria, and we are committed to supporting your growth and development where needed.

• Experience in lead generation, market research, or sales prospecting.
• Familiarity with lead generation tools and CRM systems.
• Understanding of web ecosystems, including CMS, Customer Data Platforms (CDPs), DAM, personalization, and experimentation tools - how they function and how they solve business challenges.
• Ability to analyze businesses and identify potential challenges we can solve.

Important notes:

• This doesn't have to be a client-facing role. No direct sales outreach is mandatory.
• Focus is on preparing leads and campaigns, analyzing data, and enabling the sales team.

Your Benefits

• Salary range: 5500 – 9000 PLN/GROSS (UoP) or 44 - 72 PLN/h (B2B)
• Real impact and contribution to the way we work.
• Opportunities to develop your passions in different interest groups.
• Budget for an individual development plan, including courses, international conferences, and other personal development initiatives.
• Language classes in English.
• Breakfast in our well-stocked kitchen.
• Social benefits (MultiSport card, life insurance, private medical care from LuxMed).

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.