Conversion Copywriter

Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset.

Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market.

Main responsibilities

• Write clear, original, and engaging content for web experiments.
• Craft digital copy, including landing pages, newsletters, and pop-ups.
• Develop data-driven copy using qualitative and quantitative insights.
• Persuade our TA with compelling, conversion-focused writing.
• Collaborate with various teams and/or freelancers.
• Edit and refine copy based on feedback.
• Stay updated on industry trends and competitors.
• Quickly research new topics to deliver high-quality content.
• Maintain top-notch quality across all deliverables.
• Juggle multiple projects while prioritizing tasks and meeting agreed deadlines.

Core requirements

• At least 2 years of experience as a conversion copywriter.
• Full proficiency in written English with proven expertise in US English copywriting.
• Understanding of SEO copywriting.
• Excellent time management skills and self-discipline.
• Ability to thrive in a fast-paced environment with a motivated team.
• Goal-oriented and data-driven growth mindset.
• Experience in the B2B tech industry.
• Passion for technology and innovation.
• Full ownership of all the projects you’ll work on.

Bonus points for

• Previous experience working in the cybersecurity field.
• Experience with ChatGPT tool for high-quality copywriting.
• An eye for design and visual communication.

Tools You Will Use

• Google Docs, Sheets & Slides.
• Figma, FigJam.
• Jira, Slack, Grammarly, ChatGPT & more.

About Us

Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.

NordLayer is an adaptive network access security solution for modern businesses developed by the standard of NordVPN.

We help organizations of all sizes enhance their internet security and modernize network and resource access with technical improvements aligning with the best regulatory compliance standards. Helping organizations to adopt ZTNA principles, NordLayer is focused on the Security Service Edge of cybersecurity services.

Quick and easy to integrate with existing infrastructure, hardware-free, and designed with ease of scale in mind, NordLayer meets the varying growth pace and ad-hoc cybersecurity requirements of agile businesses and distributed workforces today.

And we’re always looking to expand our team of:

• Future shapers

• Restless achievers

• Self-movers

• Honest communicators

• Team players

What We Offer

• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;

• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;

• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;

• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;

• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;

• More free time. Stay with us and additional vacation days will be added to your calendar;

• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;

• Flexibility. Flexible working time arrangement.