CRM Production Lead (m/f/d)

Who We Are 

We are a global content, digital and data‑driven organisation delivering personalised communications, CRM programmes and lifecycle marketing for major global brands. Our CRM teams combine strategy, data, technology and production excellence to deliver impactful customer experiences. 

What We Do 

We manage the end‑to‑end production of CRM communications across email, push, SMS, direct mail and personalised digital content. Our teams partner with strategy, data, creative, operations and technology to deliver accurate, timely and high‑performing CRM outputs at scale. 

Job Summary 

We’re looking for a CRM Production Lead to oversee the production, workflow and delivery of CRM campaigns across global markets. You will manage briefing, build, QA, approvals, scheduling and deployment processes-ensuring accuracy, consistency and CRM best practice. Ideal for someone who thrives in operational, detail‑focused and data‑driven environments. 

Responsibilities 

• Oversee end‑to‑end CRM production across email, push, SMS and personalised digital content. 

• Manage briefing, requirements gathering, workflow planning and production timelines. 

• Collaborate with creative, copy, data and CRM operations teams to deliver accurate builds. 

• Lead QA processes including rendering checks, link validation, dynamic content testing and compliance reviews. 

• Oversee segmentation, personalisation and data‑driven targeting requirements. 

• Manage approvals, stakeholder communication and delivery documentation. 

• Ensure all CRM outputs meet brand guidelines, CRM best practices and technical specifications. 

• Support marketing automation workflows and CRM platform requirements. 

• Drive continuous improvement across CRM tooling, processes and delivery efficiency. 

Requirements 

• Experience in CRM production, CRM operations or email marketing delivery. 

• Strong understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign). 

• Understanding of segmentation, personalisation, dynamic content and data‑driven workflows. 

• High attention to detail with strong QA and technical troubleshooting skills. 

• Ability to manage multiple deadlines and workflows in fast‑paced environments. 

• Strong communication skills and confidence working with cross‑functional teams. 

• Calm, structured and solutions‑oriented approach to problem solving. 

What we offer:

• Flexible hybrid work: 3 days in the office, 2 days from home

• Private healthcare coverage

• Support for an active lifestyle with a sports or fitness allowance

• Opportunities to work on projects for global, well-known brands

• Access to an online learning platform and English courses

• Collaborative and supportive team with modern production workflows