Product Marketing Specialist

Required:

• Minimum 2 years of experience in product marketing or growth marketing in B2B (e.g., SaaS applications).

• English language minimum C1 level (communication and content in EN).

• Analytical and research skills: independent research, data analysis using analytical tools (for example Google Analytics, Google Search Console, PostHog), drawing conclusions and recommending actions.

• Experience creating valuable content with SEO best practices in mind.

• Practice working with CMS (WordPress).

• Documented writing skills - portfolio/links to publications.

• Basic graphic design skills (Canva/Figma) - examples welcome.

Nice to have:

• Experience running paid campaigns (PPC/SEM).

• Managing company social media profiles (especially LinkedIn).

• Ability to conduct customer interviews (testimonials, case studies).

• Experience in sales enablement (materials supporting the sales team: comparisons, battle cards).

• Basic video editing (tutorials, short demos for campaigns).

Additional strengths

• Do you speak other languages - French, German? Do you have experience we didn't ask about but think would be useful? Tell us about it!

About Us

Parkalot creates software solutions (SaaS) that streamline the operation of modern workplaces: from parking and EV charger management to desk and meeting room reservations - all in one platform. Our products, Parkalot.io, Deskbooking.app and Poola.app support companies worldwide in hybrid work, delivering transparent data for decision-making and reducing operational chaos. For 9 years we have been building the product and marketing strategy for B2B products; we are looking for someone to continue and develop it.

Role Purpose

We are looking for someone to lead product marketing for Parkalot and Deskbooking: set growth directions (strategy) and execute the plan (execution) - combining traffic analytics, content creation, competitor analysis, search engine optimization (SEO) and paid campaigns (PPC).

Responsibilites

Planning

• Content planning for different stages of the sales funnel (top of funnel - awareness building, middle - education and consideration, bottom - sales finalization), keyword maps, pages and articles.

• Analytics: monitoring traffic and user behavior using tools (Google Analytics, Google Search Console, PostHog); formulating hypotheses, prioritizing initiatives and testing plans.

• Market monitoring, competition and target customer profiles (ICP); refining and evolving value proposition and messaging for different segments - building on existing foundations.

• Paid campaign (PPC), search engine (SEM) and social media strategy: goals, budgets, results attribution, experimentation frameworks.

• Aligning directions with product and sales teams; prioritizing initiatives impacting pipeline (prospect funnel).

Execution

• Content creation and editing (articles, case studies, landing pages, comparisons, emails); clear and precise communication of complex topics for a business audience.

• SEO: keyword research, on-page optimization, basic technical SEO actions and internal linking.

• Running PPC campaigns (for example Google Ads) - using analytical tools you optimize creatives, bids and landing pages.

• WordPress: publication, content architecture and analytics.

• Case study creation: client identification, conducting interviews, editing, approval and publication.

• Simple graphics in Canva/Figma (banners, infographics, PDFs). For more complex projects, collaboration with a designer on the team.

What we offer

• Hybrid work model and flexible hours; office located in Kraków.

• High level of autonomy and real influence on the product marketing roadmap.

• Benefits: Multisport card or Luxmed medical package.

• Non-corporate environment focused on results and user value.

• Company equipment (Mac).

Szczegóły oferty

• Język rekrutacji: polski

• Start ASAP

• Praca zdalna przez 3 dni w tygodniu

• Elastyczne godziny pracy

Kroki w procesie rekrutacyjnym

1. Phone call

2. Online interview

3. Qualifying task (short plan + content/analysis sample)

4. Agreeing on terms of cooperation