Marketing Specialist / Marketing Generalist

PeopleForce is an all-in-one HR platform that helps companies manage the entire employee lifecycle — from hiring to performance and engagement.

We’re trusted by 1,500+ companies across 30+ countries, support 100,000+ active users, and continue to grow at ~80% YoY 🚀
Our focus market is Ukraine and Eastern Europe, with active expansion into Poland and beyond.

We’re looking for someone to own marketing execution for the Polish market.

This is not a support role — you will be the person who makes marketing happen: events, campaigns, content, case studies, LinkedIn.

If you get things done, don’t wait to be told what the next step is, and know how to coordinate a lot of moving parts — read on.

What you’ll own:

🔹 Events — live and online

• Plan and deliver live events: venue, vendors, speakers, promotion, sales handoff

• Run webinars end-to-end: production, registration, follow-up

• You handle logistics and promotion — content and subject matter expertise come from the team

🔹 Lead generation campaigns

• Coordinate production of ebooks and reports with external HR experts, designers, and translators

• Build landing pages and email sequences in HubSpot

• Track performance and report results

🔹 Case studies

• Own the process from client interview to publication

• Coordinate with copywriters, designers, and clients through review and approval

• Messaging and product angle defined together with our global PMM

🔹 LinkedIn — Polish market

• Own the content calendar: plan, source, publish

• Build and manage relationships with external HR experts as contributors

• Engage with the audience — comments, conversations, community building

What we’re looking for:

• Solid writing skills in Polish and English — you're not a copywriter, but writing doesn't scare you

• You know how to use AI tools and add the human layer that makes content actually land

• Strong project management — you run multiple workstreams at once without losing track

• HubSpot experience: email campaigns, landing pages, basic reporting

• Comfortable coordinating very different people at the same time — sales, clients, HR experts, designers, venues

• You understand LinkedIn as a channel and know how to build an engaged audience organically

• Mid-level experience — you’ve done this before and can work independently

Nice to have:

• Background in B2B SaaS or HR tech

• Experience with webinar platforms (Zoom, ClickMeeting, Livestorm)

What this role is not:

We want to be upfront:

• ❌ Not a strategy role — strategic direction is set, you execute and deliver

• ❌ Not a content creation role — you coordinate and produce, not write thought leadership from scratch

• ❌ Not a team management role — you’ll work cross-functionally but won’t manage anyone

What you get:

• Full ownership of Polish market marketing — you’ll see the direct impact of your work

• A product that genuinely solves problems for HR teams

• 100% remote work with a flexible schedule (Mon–Fri), B2B contract

• Strong focus on learning & development and professional growth

• Medical insurance after the probation period

• Modern equipment: MacBook + home office setup

• 20 days of paid annual leave + 10 paid sick days