Performance Marketing Specialist

We're building a global company from Poland - currently at $17M+ ARR. Through PhotoAID, millions of people worldwide take compliant document photos without leaving home.

We were named the Best Polish Startup of 2024 (#1 at Aulery Awards), are listed on the Deloitte Fast 50, and have featured in the Financial Times FT1000 for the fourth consecutive year.

Currently, we are seeking an experienced Performance Marketing Specialist to take on a hands-on role within our digital advertising team. This position entails significant responsibility for managing and optimizing Google Ads campaigns across several key international markets, with a focus on achieving exceptional results with substantial annual budgets.

Responsibilities:

• Campaign Management: Manage and optimize Google and Bing Ads (Search, Shopping, App) and Google Shopping feeds across international markets.

• Financial Oversight: Handle significant budgets with expertise in allocation, optimization, and ROI maximization.

• Strategic Research: Conduct keyword research, audience segmentation, and competitive gap analysis.

• Creative & CRO: Develop ad copy, landing pages, and testing hypotheses, collaborating with designers on custom implementation.

• Daily Analysis: Perform daily performance checks to identify trends and capitalize on market opportunities.

• Expansion & Testing: Innovate existing campaigns through constant testing and strategic scaling into new global territories.

• Reporting: Translate datasets into actionable insights and strategic recommendations for the Head of PPC.

• Strategic Peer: Act as a hands-on specialist who challenges ideas and accelerates the pace of implementation.

• Efficiency: Use AI tools to maintain a fast and effective production workflow.

Requirements:

• Professional Background: 3+ years of hands-on PPC experience managing annual Google Ads budgets of €1M+.

• Technical Expertise: Deep mastery of Google Ads, performance metrics, and analytics.

• Analytical Thinking: Strong ability to turn complex data into strategic, actionable insights.

• Creative Skills: Proven ad copywriting and CRO expertise with a sharp eye for detail and UX.

• Global Communication: Fluent English (written/verbal); additional languages are a bonus.

• Market Experience: Ability to manage multiple projects in fast-paced, international, and global market settings.

• Work Style: A proactive self-starter who identifies opportunities; in-house experience is preferred.

Bonus Points:

• Hands-on experience with other advertising platforms, including Bing Ads, Meta Ads, and TikTok.

• Experience in the Photo products industry.

We Offer:

• A competitive salary.

• ESOP – significant Employee Stock Option Plan (4y vesting, 1y cliff) that makes you a co-owner of our success.

• Workation in Tenerife – we own an office space on the Canary Islands, open to all PhotoAiDers. 🌴

• Real impact on the business, its growth, and the initiatives that shape it.

• Zero-bullshit culture – direct feedback, face to face, never behind your back.

• An ambitious team where everyone brings their best and genuinely has each other's back.

• Private medical insurance (Enel-Med).

• Multisport Card.

• Foreign language lessons.