Manager CHC New Ventures

Responsibilities:

• Identify new growth opportunities and assess market potential to prioritize high-impact initiatives.

• Conduct in-depth analysis of market trends, unmet needs, and competitive landscape to shape a differentiated growth strategy.

• Establish a 5-year roadmap covering innovation, brand building, and market expansion.

• Provide strategic guidance to country teams for consistent execution, allowing flexibility for local adaptation.

• Lead ideation and co-creation with R&D, Medical, Regulatory, Packaging, Insights, and Marketing teams.

• Identify opportunities from adjacent categories, emerging science, and global trends.

• Prioritize and sequence launches for maximum commercial and consumer impact.

• Create global brand identities with clear, consumer-resonant positioning.

• Develop launch frameworks including brand guidelines, activation playbooks, and omnichannel campaign assets.

• Enable countries with training, creative assets, and toolkits for high-quality, consistent launches.

• Monitor post-launch performance and share learnings to optimize future rollouts.

• Build market entry business cases with go-to-market strategies and risk/benefit analyses.

• Facilitate knowledge transfer and capability building to accelerate launch readiness.

• Drive launch excellence through structured cross-market collaboration.

• Track performance across markets using KPIs and brand health metrics, implementing corrective actions as needed.

• Lead global campaign development with Communications, Digital, POS, and HCP teams.

• Build an international community for new brands/categories to align priorities, share learnings, and accelerate innovation.

• Serve as the global expert, integrating local insights into strategy and innovation planning.

Requirements:

• Bachelor"s or Master"s degree in Business, Marketing, or related fields.

• 10+ years" progressive marketing experience in Consumer Health, FMCG, or healthcare-related industries.

• Proven experience in category creation, global brand building, and multi-market launches.

• Demonstrated success in P&L ownership and delivering sustainable growth.

• Able to design and articulate a long-term growth vision for a new category.

• Skilled at delivering complex, multi-market launches on time and on target.

• Aligns diverse stakeholders across countries and functions.

• Expert in turning insights into impactful strategies and market-leading propositions.

• Responds quickly to emerging trends and market changes.

• Passionate about consumer healthcare and delivering meaningful impact to consumers.

• Entrepreneurial, proactive, and solution oriented.

• Resilient and adaptable in fast-paced, evolving markets.

• Hands-on leader who builds trust and empowers teams.

• Strong command of professional English.

• Open to business travel.

Benefits:

• Employment based on an employment contract

• Training and development of professional competences

• Private medical care

• Lunch card 350 PLN net

• Life insurance

• Relocation package

• Employee Pension Program (after 3 months of employment)

• Co-financing for the Multisport card

• Cafeteria system (cinema, theater tickets, shopping vouchers, etc.)

• 1 additional day off

The Manager CHC New Ventures is responsible for creating, leading, and launching new brands and categories within Polpharma"s Consumer Healthcare (CHC) portfolio internationally. This role develops consumer-driven strategies, builds differentiated global brands, shapes robust innovation pipelines, and executes multi-market launches.

Reporting to the Head of CHC New Ventures, the Manager acts as the strategic owner for assigned brands/categories, ensuring alignment between global strategy and local execution, and collaborating across functions to deliver profitable market entries.

This is a group-level role, operating across multiple markets and business units, with strategic impact on the entire organization