Marketing Manager

Marketing Manager (B2B IT)

We are looking for a Marketing Manager who will help us tell our story better, louder, and to the right audience.

What you’ll do:

• Develop and execute a data-driven B2B marketing strategy aimed at acquiring new international clients.

• Manage lead generation campaigns across channels (LinkedIn, email, paid media, SEO, and content).

• Collaborate closely with the Sales team to support outbound efforts and improve conversion funnels.

• Strengthen Scalac’s brand presence in strategic markets (especially the USA and Europe)

• Oversee content marketing: case studies, landing pages, thought leadership.

• Manage internal team members and external contractors/agencies.

• Attend international tech events, webinars, and networking meetups (online and offline).

Who we’re looking for :

We're looking for someone who can connect strategy with execution — a marketer who understands the complexity of B2B sales in tech and knows how to attract the right clients at the right moment. Ideally, you bring:

• Hands-on experience in B2B marketing for IT/tech services, ideally in an outsourcing, software development, or consulting environment (at least 4 years)

• A track record of designing and running successful lead generation campaigns across multiple channels (LinkedIn, SEO, paid ads, email, etc.).

• Excellent English skills – written and spoken (C1 level), as you'll be working with international markets daily.

• Experience working closely with Sales teams and understanding the dynamics of the B2B sales funnel.

• A mindset focused on ownership, experimentation, and measurable outcomes.

• Analytical mindset with the ability to interpret data and metrics to drive informed decisions.

• Strong strategic thinking and project management capabilities.

• Creative thinker with a passion for innovation and a commitment to continuous improvement.

• Proactiveness, independence, and a result-driven attitude.

  
  

It would be great if you also:

• Have worked with clients in international markets – especially the US, Europe

• Understand technical audiences (developers, CTOs, engineering managers) and how to speak their language.

• Have experience in fast-growing environments like scale-ups, product agencies, or consultancy firms.

• Are comfortable working independently, but enjoy cross-functional collaboration.

What we offer: 

• Real impact on the marketing and growth strategy of a global tech company.

• Freedom to choose tools, channels, and shape your own team. 

About us:

We’re a tech company that’s been building high-quality software for global clients since 2014. Our core is Scala & Functional Programming, but we also have strong Frontend, DevOps, Data, and QA teams.

Scalac has 60+ people, mostly remote, with HQ in Gdańsk. We work with startups and tech scale-ups mainly in the US and Europe. What keeps us going? A simple motto:

• Work hard.

• Have fun.

• Do the right thing.

  
  

Ready to join us?

If Scalac seems like your next challenge, don’t hesitate to apply.  Let’s build amazing teams together!