Lifecycle Product Marketing Manager

All-in-one SEO and digital marketing platform SE Ranking is looking for a Lifecycle Product Marketing Manager to join its team. We are looking for a highly motivated and proactive professional who is excited to take on new challenges. 

Responsibilities:

• Collaborate with the data team to analyze reactivation patterns, identify key drivers of churn, and understand user behavior trends
• Develop predictive models and segmentation strategies to optimize re-engagement campaigns
• Regularly monitor reactivation MRR metrics and provide actionable insights to improve performance
• Design and execute A/B and multivariate tests across email, push notifications, in-app messages, and other channels.
• Work closely with the product team to refine the in-app reactivation experience, ensuring seamless user journeys.
• Work with demand gen teams to launch retargeting campaigns using the right product offerings.
• Develop and test pricing models (discounts, flexible billing, trial extensions) to drive reactivations.
• Partner with customer-facing teams to create tailored reactivation approaches for high-value users.

Qualifications:

• 4+ years of marketing experience in the B2B SaaS space
• Strong understanding of re-engagement strategies, customer segmentation, and lifecycle automation.
• Ability to work with data teams to analyze trends, build reports, and optimize reactivation MRR.
• Experience with A/B testing, campaign optimization, and data-driven decision-making.
• Familiarity with pricing strategies and payment models to drive retention.
• Strong collaboration skills to work across product, demand gen, and customer success teams.

What we offer:

• 22 days of vacation
• Flexible work schedule
• Compensation of expenses on medical insurance
• 50% reimbursement of sport or psychotherapy
• 50% reimbursement of conference tickets and educational courses
• Compensation for individual English courses
• A top-notch product that is easy to market
• Work with a well-motivated fast-and-furious team
• Fun corporate and team building events

About SE Ranking:

SE Ranking is a SaaS company known for delivering comprehensive and intuitive SEO solutions. The platform leverages cutting-edge technologies such as AI and ML, granting in-house and agency SEO professionals the power to deliver results that promote sustainable business growth. Since its inception in 2013, over a million users have subscribed to SE Ranking.

The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.