Lifecycle Product Marketing Manager

SE Ranking is the company standing behind this powerful and intuitive SEO platform, which has been trusted by over a million businesses, agencies, and SEO professionals since 2013 and we are looking for a highly motivated and proactive Lifecycle Product Marketing Manager , who is excited to take on new challenges. 

Responsibilities:

• Collaborate with the data team to analyze reactivation patterns, identify key drivers of churn, and understand user behavior trends
• Develop predictive models and segmentation strategies to optimize re-engagement campaigns
• Regularly monitor reactivation MRR metrics and provide actionable insights to improve performance
• Design and execute A/B and multivariate tests across email, push notifications, in-app messages, and other channels.
• Work closely with the product team to refine the in-app reactivation experience, ensuring seamless user journeys.
• Work with demand gen teams to launch retargeting campaigns using the right product offerings.
• Develop and test pricing models (discounts, flexible billing, trial extensions) to drive reactivations.
• Partner with customer-facing teams to create tailored reactivation approaches for high-value users.

Qualifications:

• 4+ years of marketing experience in the B2B SaaS space
• Strong understanding of re-engagement strategies, customer segmentation, and lifecycle automation.
• Ability to work with data teams to analyze trends, build reports, and optimize reactivation MRR.
• Experience with A/B testing, campaign optimization, and data-driven decision-making.
• Familiarity with pricing strategies and payment models to drive retention.
• Strong collaboration skills to work across product, demand gen, and customer success teams.

What we offer:

• 22 days of vacation
• Flexible work schedule
• Compensation of expenses on medical insurance
• 50% reimbursement of sport or psychotherapy
• 50% reimbursement of conference tickets and educational courses
• Compensation for individual English courses
• A top-notch product that is easy to market
• Work with a well-motivated fast-and-furious team
• Fun corporate and team building events

About SE Ranking:

SE Ranking is the company behind a powerful and intuitive SEO platform trusted by over a million businesses, agencies, and SEO professionals since 2013.

The software began as an instrument for monitoring and reporting on web page rankings and grew into a completely integrated SEO platform with over 30 tools that provide reliable data with clear insights for every step of the SEO process and allow the crafting of complex SEO strategies. With a commitment to simplicity and effectiveness, the SE Ranking platform boasts a clean, user-friendly interface tailored to make website optimization easy to access and painless to scale.

The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.