Senior Digital Marketing Specialist

Currently for one of our top Clients, a multi-channel distributor of large international brands operating within fashion industry, we are seeking a person to take on a position of Senior Digital Marketing Specialist to support European operations with base in Warsaw, Poland. 

JOB DESCRIPTION: 

Under the direct supervision of the Marketing Director, this role will focus on developing and executing digital strategies for driving traffic and revenue growth to the retail and eCommerce operations across all relevant channels in all CEE markets. This is a new role within the company and thus offers a great degree of autonomy and potential. 

Responsibilities:

• Develop and implement effective digital campaign strategies based on thorough market research and analysis to support the network of retail and online stores across the markets.
• Manage co-operation with an external media agency concerning campaign planning and execution including setting targets, monitoring and optimizing digital campaigns across all media channels 
• Develop and execute SEO strategy to increase visibility and organic traffic
• Analyze, track and report on key performance metrics, providing insights and recommendations for the marketing team for future optimization on both online and offline campaigns
• Implement optimization strategies through A/B testing to improve key performance metrics 
• Initiate and implement new innovative ideas, tools and solutions to further grow retail and eCommerce

Requirements:

• Min. 5 years of hands-on experience in a multi-channel digital marketing role (experience within a media agency would be an advantage) 
• Proven track record of success in paid media and improvement of ROI
• Strong knowledge of SEO and SEM
• Fluency in English (written and spoken)
• Practical knowledge of Google Ads, Meta Ads, CRM tools, Google Analytics 
• Strong analytical, using data and problem-solving skills
• A highly driven - value personality
• Excellent communication and interpersonal skills (collaborative approach) 

We offer:

• An excellent opportunity to be a part of a dynamic and friendly international team 
• Great atmosphere and professional work environment with a Scandinavian leadership style
• Responsible role within the company with further career possibilities within digital marketing
• Attractive salary and bonus package (incl. private medical care, sports card etc.)
• Staff discounts on products in company’s brand portfolio
• Hybrid working model (3 days pr week in the Warsaw office)