E-COMMERCE/MARKETING AUTOMATION SPECIALIST (Warsaw)
Currently for one of our top Clients, a Scandinavian company operating within health & beauty industry, we are seeking an eCommerce/Marketing Automation Specialist to manage the growth of a newly established premium brand within eCommerce channel.
Job description:
Under the direct supervision of E-Business Director, this role will focus on supporting continuous growth as well as strengthening the online and e-commerce operations in order to meet the business expectations and demands.
RESPONSIBILITIES:
- Active participation of implementing an eCommerce strategy for premium products - subscription model
- Setting targets, executing, monitoring and optimizing complete online campaigns for eCommerce with responsibility for sales KPI’s and budgets
- Operational management and implementation of marketing automation (Klaviyo, SALESmanago or other platforms), with top priority for e-mail marketing
- Using SEO background to support this channel and improve general eCommerce performance
- Understanding the role of e-marketing tools needed for delivery of brilliant Customer Journey, executing the ones that maximize conversion to sales based on the defined marketing objective
- Operational management of e-shop, optimization of processes, testing and development of websites, landing pages, content etc.
- Performing A/B tests and analyzing results for UX, design, customer journey, and campaign efficiency
- Developing e-sale platform with latest innovations and improvements
- Coordinating all activities around the e-shop including close cooperation with other team members
- Supporting in development and management of affiliate partners
- Sharing knowledge and learnings based on performed activities, presenting reports and conclusions for further practical implementation and developments
REQUIREMENTS:
- 3-5 years of eCommerce experience (preferred from B2C beauty/dietary supplements industry; working within international structures is a plus)
- High practical skills in marketing automation (Klaviyo or SALESmanago), with top priority for e-mail marketing
- Have proven track and practical skills using WooCommerce and/or Presta Shop
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Excellent command of English – B2/C1 – MUST HAVE
- MA degree in Marketing related field (ideally with specialization in Digital Marketing)
- Very good understanding of web technologies and strong analytical skills
- Knowledge of multi-channel campaign management with a sales-oriented mindset
- Basic knowledge of Google Ads and FB Ads
- Basic HTML and web design skills & knowledge
- Be resourceful and excellent at execution and task management
- Very good communication and interpersonal skills (collaborative approach)
- Creative mind with a test-and-learn mentality
- Being passionate, energetic and enthusiastic about digital marketing and online customer journey
- Openness to learn new technologies and tools
- Experience in a media agency and on client side will be a plus
- Ability to multi-task, prioritize and operate under tight deadlines
- Be goal-oriented, independent, highly driven, and agile
WE OFFER:
- An excellent opportunity to be a part of a fantastic, friendly and dynamic eCommerce team
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Great atmosphere and professional work environment (Scandinavian org. culture)
- Responsible and independent position within the company with ambitious and interesting projects
- Stable employment (employment contract or B2B) with attractive remunaration and benefits package including private medical care, sports card, holiday allowance, trainings
- Flexibility and work-life balance with a hybrid working model (2days pr week in the office)