Head of Demand Generation & ABM AI / Computer Vision — Marketing

About Surveily 

Surveily is the AI safety and operations intelligence company for industrial workplaces. We build our own AI and video-analytics product that turns traditional monitoring into an intelligent system — detecting hazards in real time and preventing incidents before they happen. We operate at the intersection of AI and Industry 4.0, solving a high-priority business problem around workplace safety and operational efficiency. 

Our platform integrates with 95% of existing digital camera infrastructure, and our customers have seen a 1152% increase in unsafe-behaviour visibility, 72% fewer safety incidents, and a 25% reduction in LTIR. 

Industrial and logistics leaders already trust Surveily to make their sites safer — including ArcelorMittal, Veolia, InPost, Saint-Gobain, Orlen and more. We have a working product, live deployments, and a sales process that delivers results. Now we are scaling, and we want you to help us grow faster. 

About the Role 

This role owns Surveily's inbound pipeline. You will build and run the demand generation engine that brings enterprise buyers to us at scale — from strategy through execution — and lead the company's account-based marketing motion into industrial markets abroad. You will have real ownership, a clear mandate, and the expectation that you will push beyond the standard playbook to find what actually works. Your work feeds and sharpens every other go-to-market lever: giving sales better signals, making outbound more precise, and ensuring the right buyers are warm before they are ever touched. 

What You'll Own 

Inbound Pipeline & Lead Generation 

• Own the overall demand generation strategy — channel mix, campaign priorities, and pipeline targets — bringing a point of view, not just a plan. 

• Design and execute integrated, multi-channel campaigns (including paid) that generate high-quality leads for the enterprise sales team. 

• Build and continuously optimise the lead-acquisition process; treat pipeline health and attribution as a competitive advantage. 

ABM & Campaign Management 

• Design and run ABM programmes that go beyond list-and-spray, working closely with Sales on account selection, sequencing, and creative that makes target accounts take notice. 

• Own campaign management end-to-end — from brief and asset development through launch, reporting, and optimisation. 

• Ground every campaign in sharp messaging and proof points that resonate with enterprise safety, operations, and IT buyers. 

Events & Field Marketing 

• Own the events calendar — selecting the trade shows and industry conferences where our enterprise buyers actually are, not just the ones competitors attend. 

• Build events into the ABM motion: pre-event outreach, on-the-ground engagement, and post-event follow-up all sequenced around target accounts. 

• Back every event with clear ROI tracking and feed learnings into future planning. 

Reporting, Optimisation & Sales Support 

• Own demand-gen reporting across the metrics that matter — pipeline contribution, channel performance, CAC, MQL-to-SQL conversion, and campaign ROI. 

• Keep attribution accurate and lead scoring honest in HubSpot; let data guide decisions. 

• Provide operational support to sales and manage external agencies and subcontractors. 

What You'll Need 

• 5+ years in demand generation, growth, or performance marketing, ideally in B2B SaaS or enterprise tech, with end-to-end ownership of the marketing process. 

• A proven track record building and scaling inbound pipeline, with demonstrable impact on ICP pipeline generation, lead quality, and conversion. 

• Hands-on across ABM, paid media, events, email nurture, and content-driven inbound. Practical command of modern marketing tools such as HubSpot, GetResponse, and Apollo. 

• A strong analytical mindset. Comfortable with attribution and with tools like Google Analytics and Google Search Console. 

• Excellent cross-functional collaboration with Sales, and the project-management discipline to run multiple campaigns at once without dropping the ball. 

• Business-level English (min. C1) and Polish, enabling fluent communication with international prospects and the team. 

Nice to Have 

• Experience marketing to enterprise buyers in complex or industrial sectors. 

• Familiarity with AI, computer vision, or industrial safety (a bonus, not essential). 

• Basic design competence for producing simple marketing materials. 

What We Offer 

• A mission with real impact — your work helps make workplaces safer. 

• Real ownership of the demand-gen engine and strong influence on how we scale. 

• Direct collaboration with the founders and commercial leadership. 

• A B2B contract with compensation of PLN 15,000–20,000 net + VAT. 

• The tools you need to work: phone and laptop. 

• Hybrid work from our Wrocław office. 

Recruitment Process 

We will contact only selected candidates whose CV clearly demonstrates the skills and competencies we are looking for. The process consists of a CV review, a 5-minute phone call, a 30-minute video interview, a 90-minute in-person interview with Assessment Center elements. We will get back to you at the end of each stage.