Marketing Partnerships Manager

About Synder

Synder is an easy accounting platform helping accounting professionals and business owners across retail, ecommerce and SaaS to record, reconcile and recognize online sales and subscriptions.

For additional background:

• Alumni of Y Combinator, a leading startup accelerator;
• Alumni of the AICPA accelerator program for accounting innovations;
• Member of the BDO Alliance USA, one of the largest networks of independent accounting, tax, and advisory firms;
• Trusted by accountants as a top integration for QuickBooks;
• Featured app on the Xero App Marketplace and member of the Xero Developer Growth Program; 
• Spotlighted as “Popular with Businesses in the United States” on the Shopify App Store;
• Today, almost 5,000 businesses use Synder on a daily basis;
• $10B+ worth of transactions were processed by the platform in 2024.

About the Role

We’re looking for a Marketing Partnerships Manager to grow and manage strategic alliances that increase Synder’s visibility and lead generation. In this role, you’ll own relationships with key industry partners—from accounting associations and firms to product aligned companies—and lead co-marketing campaigns that drive real business outcomes.

If you're someone who loves building meaningful connections, spotting high-impact opportunities, and bringing cross-functional teams together to execute big ideas, we want to hear from you.

What You Will Do

• Proactively identify and build productive co-marketing relationships with strategic partners—including industry platforms, large accounting firms and communities (like the BDO Alliance USA)—to drive brand visibility and client acquisition;
• Own and nurture long-term partnership relationships, ensuring mutual value, and generating qualified leads through co-marketing activities;
• Lead negotiations and define partnership terms with key external stakeholders;
• Plan and execute co-marketing campaigns with partner companies; 
• Oversee and coordinate the work of internal marketing contributors (content, email, webinars) to deliver on goals and timelines;
• Align partnership efforts with Product, Sales, and Customer Success teams;
• Track and analyze the performance of all co-marketing partnership activities, reporting results and identifying opportunities for optimization;
• Stay informed about market trends, competitor partnerships and activities, and innovations in the fintech and accounting software space.

What You Need

• C1+ English proficiency, with excellent communication and negotiation skills; 
• 3+ years experience in co-marketing, business development, or strategic partnerships in the U.S. market—preferably in B2B SaaS or fintech;
• Experience in leading cross-functional marketing campaigns and coordinating internal teams;
• A track record of developing partnership strategies and driving measurable results from co-marketing activities;
• Superior relationship-building and stakeholder management skills; 
• Analytical mindset to monitor and report on the performance of co-marketing activities, and adjust tactics based on the results;
• Comfortable working independently, being proactive and managing multiple priorities.