SEO & Content Specialist

Are you passionate about creating compelling content that not only tells stories but also drives results? Do you thrive on crafting strategies and producing high-quality materials for various audiences and purposes? If so, we have the perfect opportunity for you!

Key responsibilities:

• Content Creation
• Research and write a variety of content for internal and client purposes, including:
• Technical and business articles
• Social media posts
• Case studies
• Reports and whitepapers
• Conversion-focused web content
• Google Ads and social media ad copy
• Newsletters and bulletins (including distribution to specific contact lists)
• Print materials (brochures, leaflets, etc.)
• Marketing materials (presentations, pitch decks, etc.)
• Collaborate with graphic designers to develop infographics and visual assets
• Publish materials on industry platforms and social media channels
• Coordinate with printing houses and oversee the printing process for prepared materials
• SEO & SEM
• Monitor market trends in search processes, including AI-driven search engines
• Develop and execute SEO strategies and content plans aligned with schedules
• Optimize content for SEO, including modern AI-driven search requirements
• Track performance and update content to enhance online visibility and reach target audiences
• Execute link-building strategies and build online reputation through quality content
• Monitor the effectiveness of content and focus on conversions
• Prepare keyword lists and content for Google Ads campaigns
• Social Media Management
• Plan and create content for personal and corporate social media channels
• Publish posts and manage social media activity
• Collaborate with graphic designers to produce visual and video materials (e.g., infographics, short videos)
• Support advertising efforts by planning and preparing ad content and visual materials
• Other
• Support lead generation activities
• Assist the team with marketing automation tasks

Requirements:

• Min. 2 years of experience in content creation and SEO as primary responsibilities
• Excellent command of English (written and spoken), min. B2+ level
• Proficient or native Polish speaker
• Proven ability to create various types of content for different purposes and audience stages (marketing funnel)
• Proficiency in tools such as SurferSEO, seRanking, Ubersuggest, Similarweb, Google Search Console, and related platforms
• Strong writing skills with the ability to adapt tone and style to suit the target audience
• Experience working in a distributed team with flexible and remote collaboration
• Excellent organizational skills and a results-oriented approach
• Accountability and reliability in delivering assigned tasks
• Friendly, open-minded, and team-oriented attitude
• Demonstrable results from past projects, including well-optimized websites, would be an advantage

What we offer:

• Working in a dynamic environment
• Friendly and supportive team
• Internal training and development opportunities
• Macbook equipment to work on
• Coworking office space in a vibrant location of Warsaw

Recruitment process:

1. HR interview with a Talent Acquisition Specialist (30 minutes)
2. Marketing technical task (approx. 5 days to complete)
3. Final interview with the Head of Marketing (1 hour)
4. Decision

About us:

• We are a software house based in Warsaw with over 50 people on board
• We work in one programming language → JavaScript/TypeScript 
• We have clients from all over the world
• We are really flexible in working hours
• The atmosphere within the team is our great value